Texas Key Real Estate

09/24/2026

Why So Many Sellers Are Cutting Their Price Right Now

Price cuts are a normal part of today’s housing market, and both buyers and sellers can use them to their advantage. Let's look at what's actually happening with prices in your neighborhood, so you know exactly where you stand before you list or make an offer.

Price cuts are turning up everywhere right now, and they read very differently depending on which side of the deal you’re on.

09/23/2026

There Are 4 Types of Housing Markets Right Now. Which 1 Are You In?

Four different housing markets are running at once: cash buyers, financed buyers, locked-in owners, and builders. Each one plays by its own rules, and the right move for one is exactly the wrong move for another.

Let's figure out which one you're actually in and build your next move from there.

Today’s housing market splits into four distinct types. You’ve got cash buyers, buyers financing a purchase, owners who feel locked into a low rate, and builders with homes to sell.

09/22/2026

Get Your House Buyer-Ready for Fall

Prepping your house to sell this fall and not sure where to focus? Start where buyers do – at the curb. Their first few seconds out front shape how buyers feel about the rest of the house.A few simple touches make a big difference. Freshen up the front door with a new coat of paint, touch up your landscaping or bring in seasonal flowers, sweep the walkways and clean the gutters, and make sure the path to the door is well lit. A great agent knows what today's buyers will notice, and which touch-ups are worth your time. So, let’s connect and get your house ready to turn heads this fall.

09/22/2026

🍂 After a good summer fling, it’s time to fall in love with a new home. 🏡❤️

Whether you’re ready to buy, sell, build new, lease, or find the perfect apartment, I’m here to help make your next move feel a little easier.

✔️ Buying
✔️ Selling
✔️ New Construction
✔️ Leasing
✔️ Apartment Locating

Ready to make a move this fall? Let’s talk! 🍁

📩 DM me to get started.

📍 Allen • McKinney • Frisco & Surrounding Areas

“Let’s Get Moving!” 💙

Serving Allen & Surrounding Areas in Collin County, Texas

Equal Housing Opportunity

09/21/2026

3 Things You Can Actually Control About Your Mortgage Rate Right Now

You can't control where mortgage rates go, but you can control your credit, your loan, and the kind of home you buy. Working with a trusted lender can help you lock in the best rate you qualify for. And when you’re ready to make a move that fits your budget, let’s connect.

If you're trying to buy a home, affordability is probably what keeps you up at night.

09/18/2026

Big news for renters and first-time buyers: your on-time rent payments could now help you qualify for a mortgage. 👇

Here’s what’s happening — mortgage lenders just got the green light to use a new credit scoring model, VantageScore 4.0, for all Fannie Mae and Freddie Mac–backed loans. Unlike the older model, it factors in rent, utility, and phone bill payment history, not just credit cards and loans.

Swipe through for what it actually means 👉

If you’ve been paying rent and bills on time but don’t have a long traditional credit history, this works in your favor. FHA is set to accept it too, starting January 1, 2027.

To be clear: lenders can still use Classic FICO if they choose — this just gives more borrowers a shot at being seen accurately.

Not sure how this affects your homebuying timeline? Let’s talk through what lenders will actually see when they pull your file.

DM me “SCORE” or drop a comment below. 👇

Lisa Linford, Broker
Equal Housing Opportunity

📍Allen • McKinney • Frisco & Surrounding Areas

Source: MetroTex, “VantageScore 4.0 Now Available to More Mortgage Lenders” September 2026.

09/18/2026

Heard this quote today from a Mel Robbin’s podcast, and it really resonates with me! Maybe our purpose isn’t just what we do, but how people feel, grow, or change because we did it. I love that! It’s a beautiful reminder to focus less on the “what” and more on the impact. Happy Friday!! 💐💖

09/17/2026

Selling This Fall? You Want To Get These 4 Things Right.

Selling this fall is absolutely doable. And now you know four of the biggest things to get right.

If you want to sell before the end of the year, let’s make sure you have a winning strategy from day one.

Selling your house this fall is absolutely doable. But there’s something you need to know about this time of year.

09/16/2026

The Best Time To Buy a Home in 2026 Is Almost Here

If you want to buy a house this year, there’s still a way to make it happen, even with today’s rates. This fall gives you the chance to get some of the best seasonal perks the market has to offer.

Want help figuring out when those advantages typically show up in our market?

Let's have a quick conversation about how our market works and the steps you’ll need to take to get ready.

Want to buy a house this year, but not sure if the timing’s right? Seasonally, it may actually be a better time to buy than you expect.

09/16/2026

Is the North Texas housing market slowing down... or just leveling out? 👇

Here’s the truth: fewer homes sold this year (down about 5% year-over-year) — but prices are holding steady. The median sales price is still $390,000, unchanged from last year. That’s not a red flag. That’s a market finding its balance.

Swipe through for what the numbers actually mean 👉

For buyers: more homes to choose from, but the well-priced ones are still moving fast — homes are averaging 58 days on market, holding steady.

For sellers: pricing strategy matters more than ever. Homes priced right are still closing near asking (94.8% of list price, on average).

Bottom line: a slower market isn’t a declining one — it’s a market where strategy wins.

Thinking about buying or selling in North Texas? I’d love to walk you through what these trends mean for your specific goals. DM me “MARKET” or drop a comment below and let’s talk. 👇

Lisa Linford, Broker
Equal Housing Opportunity

📍Allen • McKinney • Frisco & Surrounding Areas

Source: MetroTex, “North Texas Housing Market Continues to Normalize as Buyers and Sellers Adjust” September 11, 2026.

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