Groundfloor Finance

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Groundfloor Finance

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Private market investing, open to individual investors since 2013. Expanding across real estate, private credit, and more.

Trusted by thousands since 2013, Groundfloor is an award-winning fintech that makes real estate investing simple, transparent, and accessible to everyone. We were the first company qualified by the SEC to open direct real estate debt investing to both accredited and non-accredited investors alike. With low minimums and professionally underwritten opportunities, we empower everyday investors to diversify their portfolios with steady, asset-backed returns. Recognized for innovation and growth, Groundfloor has been featured on the Forbes Fintech 50 and ranked on the Inc. 5000 List for six consecutive years. Our proven track record, transparent reporting, and investor-first approach level the playing field in financial markets so anyone can build wealth with confidence. Learn more and get started: groundfloor.com

10/07/2026

In the latest episode of the Beyond the Stock Market podcast, Shawn Muneio of Bequest Asset Management, talks about how the 4% retirement withdrawal assumption no longer works for many people.

Tune into the entire episode at groundfloor.com/podcast.

10/06/2026

Your money deserves a bonus! 🎉

Groundfloor is offering an up to 2% investment bonus right now for Groundfloor Notes. This is a limited-time offer only through October 31st.

Learn more: groundfloor.com/notes

10/02/2026

BPCON 2026 starts today and is ready to go! Here's Ernie Blockburger, our resident DSCR and multifamily lending expert talking about what we have going on at our booth:

💰 The best offer on the expo floor
🎁 A surprise, last-minute giveaway because we're hyped!
🧵 Customizable swag gifts (get on the Whova app to sign up!)
🏠 RTL experts Michael Villa and Lukas Creed

And as always, we'll have our flexible loan structures: A true deferred payments option — for the LIFE of the loan — or a monthly payments option with higher leverage. 😎

Let's close some deals on the expo floor!
You can't miss us — literally — we're at the bottom of the escalators and right by Breakout 3. See you later!

10/01/2026

For decades, retirement planning has been built around a familiar idea: build a big enough portfolio, then withdraw about 4% a year.

But does the 4% rule still work?

In Episode 10 Part 1 of Beyond the Stock Market, Brian Dally talks with Shawn Muneio of Bequest Asset Management about why inflation, low dividend yields and the need to sell assets to generate income are forcing investors to rethink traditional retirement strategies.

The alternative? Building a portfolio designed to generate cash flow, so investors can potentially fund retirement without continually selling down their assets.

As Shawn puts it, you shouldn’t have to “cut a piece of the apple tree down” just to live off your investments.

🎧 Listen to the new episode to hear why cash-flowing alternative investments are becoming a bigger part of the retirement conversation.

Link: groundfloor.com/podcast

09/30/2026

Are you heading to BPCON 2026 in Orlando this weekend? The annual conference is one of the largest for active and passive real estate investors, and will (of course) be there.

Check out what the Groundfloor Lending team is bringing to from Jill Ross, our Head of Borrower Experience. And make sure to follow Groundfloor Lending for updates on all things , , , and funding!

09/22/2026

"Invest Like a Billionaire" author Bob Fraser shares this critical tip for investing.

This is something the billionaires always consider but the average investor often overlooks.

Check out the entire Beyond the Stock Market podcast episode at groundfloor.com/podcast.

09/21/2026

The "Invest Like a Billionaire" author, Bob Fraser, shares his top three tips with Brian Dally on the latest episode of the Beyond the Stock Market podcast.

Tip no. 1 sounds easy enough, but a lot of people glaze over this.

Watch the full episode at groundfloor.com/podcast. You don't want to miss this one!

09/08/2026

The #1 rule about investing has always been about diversification.

But what about uncorrelation?

It's another reason why private markets are so appealing.

In Episode 9 Part 1, Bob Fraser, the author of "Invest Like a Billionaire" outlines how private alternatives can offer an illiquidity discount, niche strategies, and lower portfolio risk through uncorrelated positions.

Watch the entire episode of Beyond the Stock Market: https://brnw.ch/21x5xuu

09/03/2026

Bob Fraser was wiped out by the public markets. Twice.

First in the dot-com crash. Then again during the Great Financial Crisis.

Those experiences fundamentally changed how he thought about investing and ultimately pushed him toward private markets, where he could focus less on vibes and more on underlying assets, cash flows and opportunities he could actually evaluate and control.

In Episode 9, Part 1 of Beyond the Stock Market, Bob Fraser, CFO and Chief Macro Strategist of Aspen Funds, joins Brian Dally to discuss his journey into private markets, why uncorrelated assets matter more than simply being diversified, and where he sees compelling opportunities today across real estate and energy.

New episode out now. Listen to the full conversation to learn why Bob believes private markets can give individual investors access to a very different investing playbook: https://brnw.ch/21x5pBj

08/11/2026

Seven years in a row. 🎉

Groundfloor has been named to the 2026 Inc. 5000, ranking No. 2,864 among America’s fastest-growing private companies.

Fewer than 1% of honorees make the list seven consecutive years, making this recognition especially meaningful.

We’re proud of the team behind this milestone and grateful to the investors, borrowers, and partners who continue to build with us as we unlock a better way into private markets.

See the full list at the link in our bio

Inc.

Address

1201 Peachtree Street NE, Suite 1104/400
Atlanta, GA
30361

Website

http://groundfloor.com/

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