Focusing on customer service and building long term relationships is why more than 75% of his business is from referrals and repeat clients. He attended the prestigious St. Edward’s University graduating Magna Cum Laude in December 2005 with a degree in Finance and a Minor in Spanish. Lalo played soccer during his 4.5 years at St. Edwards and was an Academic All Conference athlete. After Graduatio
n, Lalo joined the Austin Crows Australian Rules Footy in 2008. Austin Crows is a group of Australians and Americans trying to grow the game of Australian Football in the USA. The Crows were the National Division III champs in 2009. Many Americans are falling in love with the sport of Australian Rules Football. In addition to Soccer, Lalo also enjoys watching UT football, snowboarding, and spending time with friends and family. Lalo began his real estate career during college in January 2005 by starting as an intern. Lalo made the transition and received his Real Estate license in October 2005. He then began Real Estate full time in January 2006 and by 2007 he was a member of a nationally ranked team the closed $43 million dollars in business his first year with the team. Lalo received a Gold Medal Award for his team in 2011. His designations include being a Floyd Wickman Graduate. This is a designation that is earned and grown into through continuing education and possessing Core Values. In its simplest form, it is becoming a Master Salesperson. Lalo is also a BOLD graduate which gave him training on mindset exercises, selling techniques, business building strategies and tools that set Lalo apart from other Real Estate Agents. Recently Lalo was named one of Austins Top 25 Elite Latino Real Estate Professionals in 2013. Lalo is now a Co-Founder of the Harrell Group at Keller Williams, co-founding this team with Michael Harrell in 2010. Lalo is well versed with various aspects of the Real Estate industry from seasoned investors to first time buyers and listing homes to sell. As a result of Lalo’s educational, academic and business related awards he has learned how to be a dedicated, loyal and hardworking agent that is focused on your needs. He strives to be your resource for all of your Real Estate needs whether you are buying or selling your home. Since starting the Harrell Group, he is pleased to announce that his biggest achievement came in 2012 when his first daughter, Abigail Grace Herrera was born. Lalo is a family oriented person who cares about his clients and who will help guide them to make the best decisions for themselves and their family. Lalo feels blessed to have all of the wonderful things he has been given and for his family and friends. Lalo’s business is based on referrals and his goal is to become your Real Estate professional for years to come, not just for one transaction.