Ivonne Franco-Coldwell Banker Realty

Ivonne Franco-Coldwell Banker Realty I'm a Bilingual agent; English and Spanish, ready to help you buy or sell your home! Hablo Español, juntos haremos sus sueños realidad!

Moving this Summer? Whether you're buying or selling, you probably have questions.My new Summer Buyer & Seller Guides ha...
06/10/2026

Moving this Summer? Whether you're buying or selling, you probably have questions.

My new Summer Buyer & Seller Guides have the answers.

Inside, you'll find out what higher inventory means for you, what’s going on with affordability right now, what strategies for buying or selling are actually working this season, and more.

Stop guessing and start moving forward with confidence. DM or drop a comment with "BUYER" or "SELLER" below to get your free digital copy.

A lot of buyers think affordability is impossible right now.But sometimes it’s not about giving up on homeownership. It’...
06/08/2026

A lot of buyers think affordability is impossible right now.

But sometimes it’s not about giving up on homeownership. It’s about expanding where you’re looking.

Yes, some states are significantly more affordable than others. This list breaks down the top 10. But that doesn’t mean you have to make a cross-country move to find better options.
Even in expensive markets, there are usually neighborhoods, towns, and communities nearby where home prices, property taxes, or overall costs are a lot more manageable.

The key is knowing where to look – and a local agent can help you find those opportunities.

Curious what's out there? Broadening your search, even just a little outside of town, might open up more options than you'd expect.

Drop a comment below or send a message if you want some advice on where to look based on your price point.

The housing market hasn’t rebounded as quickly as experts originally hoped. But that doesn’t mean it’s stalled.Higher in...
06/07/2026

The housing market hasn’t rebounded as quickly as experts originally hoped. But that doesn’t mean it’s stalled.

Higher inflation and lingering economic uncertainty caused economists to revise their forecasts for this year. But importantly, when those two things settle down, many experts believe the market will regain its momentum.

So don’t see this revision in forecasts as a sign of trouble. See it as a temporary reaction to overall conditions and uncertainty.

If you want to know what’s happening in our local market, and what it could mean for your plans for the rest of this year, let’s connect.

If the housing market feels confusing right now, you’re not alone.

Because even though you want rates to come down, experts say this latest inflation data could actually set the stage for...
06/05/2026

Because even though you want rates to come down, experts say this latest inflation data could actually set the stage for rates to stay “higher for longer.”

So, what can you do about it? Should you just wait?

My advice is simple. Focus on what you can control.

Even in a market like this, there are things you can do to get the best mortgage rate possible. Because sometimes you need to move no matter what’s happening – and that’s okay.

You just need the right strategy.

Let's talk about what this means for your situation and your timing. Drop a comment below or send over a message.

Because you don’t have to figure it out alone. And there are still ways to move forward.

After a year or more of rates coming down, things have changed. And lately, mortgage rates have been climbing again. And...
06/03/2026

After a year or more of rates coming down, things have changed. And lately, mortgage rates have been climbing again.

And if that's made you wonder whether you should delay your move until they drop, you're not the only one.

The honest truth is that rates probably won't come down much until inflation cools off and some of the global uncertainty settles. And no one knows exactly when that'll be.

But what most headlines won't tell you is that rates aren't the only thing that affects affordability. Sure, they’re a big factor, but not all of the affordability news is bad.

Wages, home prices, and inventory are all trending in a direction that could still help make your move possible.

Want to know what that actually looks like for your situation? Drop a comment or send me a DM.

Because even though rates are higher, there are pockets of opportunity in any market, if you know where to look.

Today’s smaller single-family homes and condos have more going for them than the square footage suggests. They can give ...
06/01/2026

Today’s smaller single-family homes and condos have more going for them than the square footage suggests. They can give your budget some breathing room and put you in a community designed with lifestyle in mind.

Curious about the options in our area? Let's connect.

You started shopping with a specific mental image of your future home in your mind. Then the houses in your budget came in smaller than you pictured.

Life changes. Priorities shift. Families grow. Kids move out. Careers evolve. And eventually, the house you’re in may st...
05/31/2026

Life changes. Priorities shift. Families grow. Kids move out. Careers evolve. And eventually, the house you’re in may stop fitting the life you’re living.

If that’s been weighing on you lately, let’s talk through what your options could realistically look like today, no matter where rates or prices are.

Life can’t always wait for perfect market conditions. Maybe you don’t have to either.

You may be telling yourself you’re going to wait to move – maybe you’re hoping mortgage rates will come down, prices will fall, or the market will feel a little easier.

05/29/2026

Pricing your house high just to “see what happens” can cost you. Buyers today are quick to ignore overpriced homes. And the longer a house sits without any offers, the less it usually sells for. Want to know the right list price for your house to avoid this headache? Let’s chat.

Yes, rates have been volatile, and global instability is keeping them from settling down anytime soon. There’s no sugar ...
05/27/2026

Yes, rates have been volatile, and global instability is keeping them from settling down anytime soon. There’s no sugar coating that. But the full picture of affordability is more nuanced than the headlines suggest.

Want to run the real numbers for your situation? Let's talk. Reach out and let's set up a quick, no-pressure conversation.

Let's be real with each other for a second about affordability.

Thank you! 🇺🇸
05/25/2026

Thank you! 🇺🇸

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Brookfield, WI
53045

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