06/25/2026
Pricing Your Home or Property Right Matters
Listing your property higher than its market value can actually cost you the sale.
Many sellers believe pricing high leaves room for negotiation. In today’s market, that’s often not the case.
For buyers using financing, the property must appraise for the agreed-upon purchase price. If it doesn’t, the transaction can become much more complicated or even fall apart.
The longer a home sits on the market, the more buyers begin to question it. While you’re waiting for offers to negotiate, properly priced homes are going under contract.
Trust experienced real estate professionals who know the local market, understand comparable sales, and can position your property to attract qualified buyers from day one.
Price it right. Sell it with confidence.
Merrifield & Pilcher Realty
Serving South Alabama and the Florida Panhandle.