06/17/2026
Sellers who focus on price first are usually solving the wrong problem.Sellers who focus on price first are usually solving the wrong problem.
The decisions that shape an outcome happen earlier. Preparation, timing, how the home is positioned before it goes active. These things compound. By the time price is on the table, most of the leverage has already been created or lost.
Sequence matters more than people expect. The right move made too late rarely fixes what a better-ordered process would have prevented. That's not a knock on sellers. It's just how this works.
What I'm actually doing is building a sequence that holds under pressure. Thinking past the likely friction points before they arrive. So when something unexpected comes up, and something always does, the seller isn't caught making decisions without footing.
Composure is an advantage in a negotiation. It doesn't happen by accident.
This is how I approach selling.