04/30/2025
Clients avoiding you? : Focus on people who want to talk with you.
According to the Pareto Principle, 20% of the cows on a given farm produce 80% of the milk. And, the other 80% only produces 20% of the milk. When I applied this principle to the closed sales of one of our top producing agents, we noticed that it also applied. A very small group of people were responsible for nearly 80% of his closed sales. Not necessarily because they purchased a lot of properties, but also because they were a wonderful referral source. Apply this to your own business and figure out who your 20% is and what you can do to get more out of them as a lead source. Not only will these people speak with you, but they already like you and are already interested in working with you. Like a bee to flower, your clients will naturally start becoming more responsive.
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