10/27/2026
Tip Tuesday: What Is Overpricing Your Home Really Costing You? Sellers, pricing your home too high can cost you more than you think! Here are five things to consider:
1. You may turn buyers away. Buyers are comparing your home with others in their price range. If it is priced 10% or 20% above what comparable homes support, they may decide not to schedule a showing at all.
2. You could miss fall buyers. Fall can be an important selling season before the holidays and winter months. If buyers pass over your home because of the price, you may miss an opportunity to sell while they are actively looking.
3. An empty home still costs money. Mortgage payments, property taxes, insurance, utilities, lawn care and maintenance can add up. During colder weather, you may also need to keep the heat on and protect waterlines from freezing.
4. Waiting for a higher price may leave you with less. For example, if it costs you $2,000 a month to hold an empty home, four extra months could cost $8,000. A $5,000 lower offer accepted sooner could leave you $3,000 ahead before other selling costs. Every situation is different, so ask your REALTOR® to help you compare the numbers.
5. A price reduction may not recover your first opportunity. When a home sits, buyers may wonder why it hasn’t sold. You may eventually need to reduce the price and could receive less than you might have with a well-supported price from the beginning.
Talk with your REALTOR® about comparable sales, competing listings and what is happening in your local market. Together, you can choose a price that reflects your home and gives it a strong start.
If you don’t have a REALTOR® and you’re in Putnam, Kanawha, Cabell, Mason or Jackson County, West Virginia, I’m here to help!
Gwen Samms, Salesperson/REALTOR®
GRI, ABR, RENE, CFSP
304-419-7600
Better Homes and Gardens Real Estate Central
Josh McGrath, Broker
GwenSamms HomeSweetHomeSamms