09/11/2026
I built out this whole plan for my content. Numbers, growth, strategy. All of it.
But that's not what stopped me in my tracks.
What got me was two simple questions. Who am I? And who am I actually talking to?
I sat with that and realized some of what I was putting out was surface level. Pretty, but not true. It wasn't coming from my heart.
So I started over. Every piece of content now starts there. Where is my heart in this? What is this really about?
Then I build from that.
If your content feels a little surfacey lately, start there too. Not with the plan. With the person you're actually trying to reach.
DM me and I'll send you the questions I ask myself before I post anything.