03/06/2025
This is a 1916 Sears catalog homeâback when Sears was basically Ikea before Ikea. Imagine getting your entire house shipped to you by railroad car, piece by piece. Then, your friends and family would roll up from all over to help you build it, barn-raising style.
Most Sears homes popped up in places like New Jersey, New York, Ohio, and Pennsylvaniaâbut Madison has its fair share, too đĄ. Youâll still spot them today in neighborhoods like Vilas, Marquette, and a few scattered around the Isthmus. Madison was booming in the early 1900s, right as these kits were gaining popularity. With the University growing, industry expanding, and rail lines running right through town, it was the perfect setup for mail-order architecture.
Between 1908 and 1940, Sears sold over 70,000 of these homes nationwide, and some estimate that about 70% are still standing todayâover 100 years later.
And this wasnât just a pile of lumber. Sears sent everything: the blueprints, detailed instructions, nails, screws, paint, and even prefab parts like staircases, built-ins, and cozy breakfast nooks. All precision-cut and labeled to fit together like a giant life-sized Lego set đ ď¸.
A century later, these homes are still charming the hell out of usâand Madison has some of the best-preserved examples in the Midwest. Keep an eye out next time you're cruising around townâyou might be looking at a 100-year-old DIY project that still stands as strong as ever.