02/21/2024
Retailers Push Brick-and-Mortar Innovation, Expansion at National Conference
The National Retail Federation's "NRF 2024: Retail's Big Show" took place in New York, drawing over 40,000 attendees from 100 countries, featuring 1,000 exhibitors and 150 sessions. Michelle Gass, Levi Strauss & Co.'s president, discussed plans to expand the iconic denim brand's retail presence, emphasizing direct consumer engagement. Levi Strauss, with over 3,000 global stores, aims for domestic and international growth. The conference highlighted innovative retailers, including Rivian's experiential showrooms and Petco's flagship with premium pet goods. Walmart detailed its expanded drone delivery in the Dallas-Fort Worth market, emphasizing practicality. Dick's Sporting Goods' Executive Chairman, Edward Stack, shared insights into the company's history and strategic decisions. Mars Wrigley North America highlighted its diversified portfolio, including pet care. Moët Hennessy CEO Philippe Schaus advocated for upscale liquor brands' elevated presentation in brick-and-mortar retail, challenging traditional norms.
Read more: https://product.costar.com/home/news/907922885
Linda Moss | CoStar News
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