08/20/2026
What have you been avoiding for weeks? For months? For years?
What excuses have you told yourself for why you can’t show up? Why you don’t show up? Why you aren’t good at it?
The cold call list you pick up and then put down. The email you have rewritten eleven times and still have not sent. The video you were going to film. The conversation you know you need to have and is months overdue.
You are not avoiding it because you are lazy. You are avoiding it because somewhere along the way you decided you are not naturally good at that particular thing, and you are waiting to feel ready.
You are not going to feel ready.
My entire career is built on things I was never good at first but became good at through repetition. Through showing up. By trying again. By having a positive attitude and making the miserable s**t fun.
I was a terrible cold caller. I was worse on camera. The first time I spoke in front of a room I could not feel my hands. Every single one of those things is now a core part of how I run my business.
Not because I started with talent. Because I kept showing up before I was good, and I found ways to make it survivable while I got better.
That is the entire game.
So what is the thing you are avoiding right now? And what is your version of 90s freestyle that could get you through it?
Tell me in the comments. I want to know what you have been putting off.
And save this for the day when you need that little extra motivation to just keep going.