11/10/2025
Friends of Bruce Willis and his wife Emma Heming Willis came together at the most recent Soho Sessions last Wednesday, to support their family and shine a light on The Association for Frontotemporal Degeneration, the type of Dementia that Bruce has.
The line-up of musicians was epic: Keith Richards, Warren Haynes, Norah Jones, and the legendary Mavis Staples. The audience was star-studded as well: Michael J. Fox, Tracy Pollan, Whoopi Goldberg, Kevin Bacon, and Kyra Sedgwick, to name a few.
When I learned that Bruce was diagnosed and Emma was writing a book (The Unexpected Journey) to help other care partners, I wanted to find a way to help and support them, and that is where my real estate partner and dear friend, Greg Williamson, came in. Greg and Nicole Rechter are the co-producers of not only the annual LOVE ROCKS NYC concert (in its 10th year) that benefits GODS LOVE WE DELIVER, but more recently, Soho Sessions. They have raised more than $80M for GLWD and various charities, so asking them to help support Emma was the perfect fit.
Between all the incredible press and social media posts, this concert with only 150 guests brought at least 100 million eyes to this very important cause.
What started as an idea to help a friend turned out to be more than I would ever imagine. I am so grateful to Greg and Nicole and so very proud of Emma. She has stepped out of her comfort zone to become a fierce protector of her husband and daughters, and an advocate, teacher, and supporter of AFTD and care partners around the world.
Emma's book is a must-read: https://emmahemingwillis.com/the-unexpected-journey/
It takes a village, as they say, but Brava, my friends! ❤️🙏