Laura Hess

Laura Hess Recently ranked amongst Brooklyn's Top 20 Agents, NRT Top 1,000 Agents Nationwide, Multi Million Dol

Gen Z just hit a home-buying milestone nobody saw coming. 🔑For years, the story wrote itself: young people are locked ou...
09/17/2026

Gen Z just hit a home-buying milestone nobody saw coming. 🔑
For years, the story wrote itself: young people are locked out. Priced out. Doomed to rent forever. It made great headlines and even better comment-section arguments.

Meanwhile, quietly, buyers born after 1997 just claimed 20% of all home purchase rate locks — the largest share on record. One in five. And it's not one lucky city: every major region is seeing pending sales grow year-over-year, even at today's rates.
Here's what they figured out that the headlines didn't: nobody handed them perfect conditions, so they stopped waiting for them.
They're buying the smaller starter home instead of holding out for the dream one. Co-buying with siblings and best friends. Digging up down payment assistance programs most people never research. House hacking duplexes so the tenant next door helps cover the mortgage.

Different playbooks. Same result: equity instead of another year of rent receipts.

So if the youngest buyers in the market are getting keys right now, "impossible" was never the right word. Unplanned was.

You don't need a miracle. You need a plan. DM me "PLAN" and let's build yours. 📲
📊 Sources: HousingWire / NAR

You don't have to choose between selling fast and selling for top dollar. But here's what you've got to do 👇I had a sell...
09/16/2026

You don't have to choose between selling fast and selling for top dollar. But here's what you've got to do 👇

I had a seller last year who wanted both, and honestly? So does everyone. The sellers who get it aren't lucky — they just don't fight me on the boring stuff. They let me price it based on what's actually closing nearby, not what Zillow says or what the neighbor "heard." They fix the weird stuff before showings instead of after the third buyer mentions it. And they trust the first two weeks matter more than the next two months combined.

Do those three things and you're not choosing anymore. You're just... doing it right. 🏡

May I be the agent they invite back...To the housewarming. The graduation party in the yard they fell in love with on th...
09/14/2026

May I be the agent they invite back...

To the housewarming. The graduation party in the yard they fell in love with on the first showing. The anniversary dinner in the kitchen we almost talked them out of because of the outdated counters. The wedding under the tree they said "this is the one" under.

I'm not just trying to get someone into a house. I'm hoping to still be there — a familiar face at every milestone that happens inside it. That's the kind of agent I want to be, in every lifetime. 🏡

09/11/2026

Is the best time to sell behind us? 👇

Here's the truth: there's no perfect window, and there never really was. What actually matters is your window — your equity, your next move, your timeline. I've had clients sell in "bad" markets and walk away thrilled, because we priced it right and marketed it well. And I've seen people wait for the "perfect" market that never quite arrives.

The best time to sell isn't a headline. It's when your numbers make sense. Let's figure out if now is that time for you. 🏡

A Brooklyn price reduction can mean opportunity, or a reason to dig deeper.• Check timing. A reduction after a few quiet...
09/11/2026

A Brooklyn price reduction can mean opportunity, or a reason to dig deeper.

• Check timing. A reduction after a few quiet weeks can be a reset. A cut after months may mean the first price missed.
• Count the reductions. One real move reads differently than several small drops.
• Compare monthly cost. In co-ops and condos, maintenance, common charges, taxes, and assessments matter as much as the asking price.
• Read the building too. Rules, finances, and nearby competition shape demand.

In Brooklyn, the why matters more than the new number. I can help you read it.

Prices rose in 80% of metros last quarter. Here's what that means if you've been waiting to list. 👇Here's the number tha...
09/10/2026

Prices rose in 80% of metros last quarter. Here's what that means if you've been waiting to list. 👇

Here's the number that jumped out at me: home prices rose in 80% of metro markets last quarter, up from 71% the quarter before. Not a slowdown — momentum building, quietly, while everyone's still arguing about whether "the market" is good or bad.

The national median for a single-family home is now $434,900. If you bought even a few years ago, there's a real chance you're sitting on more equity than you think — not because of some prediction, but because of what's already happened in your market.

I'd rather show you the actual number than the vibe. DM me "EQUITY" and I'll pull it for you. 🏡

Buying a Brooklyn co-op to renovate? Check these 5 rules before you make an offer.• Ask for the alteration policy in wri...
09/10/2026

Buying a Brooklyn co-op to renovate? Check these 5 rules before you make an offer.

• Ask for the alteration policy in writing
• See if kitchens or baths can move
• Confirm work hours, blackout dates, and approval timing
• Ask what pros the building requires for the filing and the work
• Check fees, deposits, and insurance before you set your budget

I flag this early because a beautiful co-op and a workable renovation are not always the same thing. If you want a second opinion on one, I'm happy to talk it through.

Here's the difference between listed and marketed 👇I see it all the time — a home sits for weeks, and the seller says "I...
09/09/2026

Here's the difference between listed and marketed 👇

I see it all the time — a home sits for weeks, and the seller says "I don't get it, we listed it!"

That's exactly the problem. Listing is just putting a sign in the yard and hoping. Marketing is the professional photos that make someone stop scrolling, the price that's actually strategic (not just a guess), the story that makes a buyer picture their life there — and me personally putting it in front of the right people, not just the MLS.

One sits and waits. The other goes and finds your buyer. That's the job. 🏡

09/04/2026

When I say I have the best job, this is what I mean... 🏡✨

Handing over keys. Watching dreams become addresses. Being part of the story of 'home.'
This is why I do what I do.

"The market is impossible right now." It's harder. It's not impossible. Let's break it down. 👇The median home price just...
09/03/2026

"The market is impossible right now." It's harder. It's not impossible. Let's break it down. 👇

The median home price just hit a record $440,600 — and I get why that number alone feels discouraging. But it's not the whole story. Affordability actually improved from a year ago: wages grew faster than home prices (which only rose 1.8%), and rates eased to 6.49% from 6.82%.

Headlines make it sound impossible. Your actual numbers might tell a different story.

Want to see what this looks like for your budget, not just the national average? DM me "BREAK IT DOWN" and let's talk. 🏡



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