08/21/2026
A new benchmark has been set in SoHo.
90 Prince Street, PHN has officially sold for $6.35 million, achieving more than $5,200 per square foot and a record-setting result in one of New York City’s most established luxury markets.
This was never a conventional penthouse, and it was never going to be a conventional sale. Spanning two levels with dramatic 30-foot ceilings, a monolithic marble staircase, reclaimed 17th-century oak, exposed brick, and 1,050 square feet of private terraces, the home sits somewhere between historic SoHo loft and architectural work of art.
Selling something this singular requires more than simply bringing it to market. It requires understanding what makes the property irreplaceable, positioning it accordingly, and telling that story until it reaches the buyer who sees the same value.
That strategy ultimately delivered a result that speaks for itself.
We’re incredibly proud to have represented the seller and to have achieved a record-setting result for a property that challenged convention at every turn.
Exceptional homes require a different approach. This one raised the bar for SoHo.
