Rupi Sood - NYC Real Estate

04/17/2024

From understanding building guidelines to fostering effective communication, challenges can turn into opportunities for success. Here are some steps and strategies in my latest LinkedIn article to navigate the complex approval process and maximize value in a NYC co-op or condo renovation project.

03/18/2024

You’ve Got Mail! 📩https://mailchi.mp/kw/rupi-sood 🏠Get the most current updates on New York City real estate and other related tidbits in my recent newsletter. It's important to stay in the loop about what's going on in the market, as it greatly impacts the choices you make, be it buying, selling, or renting properties. Given the intricacy of the real estate market in NYC, please don't hesitate to reach out to me if you have any questions!

02/28/2024

✨ Townhouse History ✨While walking along East 74th Street after a showing appointment with a client, I noticed #55 which was Eleanor Roosevelt’s final home in Manhattan as indicated by the plaque at the entrance. The late First Lady of the United States lived here from 1959 to 1962 and used the residence as a writing retreat as well as a space for entertaining notable dignitaries. The home was originally designed by architects Albert Buchman and Gustav Deisler in 1898 and remains one of only eight limestone townhouses that the notable duo built. The five floor, 8,500-square-foot property, renovated in recent years, has six bedrooms, five-and-a-half baths and was last sold for $13.5M in 2021.

02/26/2024

✨ Luxury Market Report ✨ Here’s a quick snapshot of what happened last week in the Manhattan luxury market of $4M and above: twenty-nine contracts were signed, three more than the previous week. Condos outsold co-ops 14-10, with 4 townhouses and 1 condop in the mix.

(Stats via Olshan Realty)

02/25/2024

Did you know that behind the velvet curtains inside this Mercantile East shop of Asian goods on the second floor of the Tin Building, there is a secret Jean-Georges restaurant called House of the Red Pearl? The Seaport neighborhood of lower Manhattan is full of surprises!

02/24/2024

I recently read ‘Never Split the Difference: Negotiating As If Your Life Depended On It’ by Chriss Voss, a former international FBI hostage negotiator.
Here are some of my learnings from this book that can be applied to situations in life or any career.

🟡Traditional negotiation tactics may not always work. Tactical empathy involves being an active listener.

🔴Becoming a mirror and subtly repeating the other person's words helps build rapport. It can also be done with the tone and tempo of your voice as well as body language. This keeps people talking, buys time, builds a bond and reveals intentions.

🟡Labeling the other party's emotions is critical for addressing concerns. Explore strategies together to mitigate some risks and bring rationality into the conversation.

🔴It is important to understand the dynamics of "no" in negotiations and how it can lead to better outcomes than a premature "yes." Ultimately, this builds a more transparent and trusting relationship.

🟡Recognize the power of the response "That's right" as a sign of understanding. These words can be transformative as simply saying them aloud can confirm the other party's perspective and establish a shared understanding.

🔴Acknowledge the other party's reality while introducing alternative perspectives. Although no deal is better than a bad deal, it’s still important to make the other side realize what’s at stake if they maintain a rigid stance.

🟡Steering the perception of control guides negotiation outcomes. This can done by asking calibrated questions, such as those beginning with “what” and “how,” that point toward problem-solving instead of confrontation.

🔴Reaching a deal with a “Yes” means nothing without "How." Proactively discuss the next steps with others, securing commitments from all parties involved, and outlining a clear timeline for ex*****on to prevent any last-minute problems.

🟡Understand the dynamics of negotiating while maintaining emotional intelligence. Knowing the other party’s bargaining style (ie. accommodating, assertive, analyzing) helps so you are not caught off guard and can be prepared with a detailed plan.

🔴Find the "black swan" with a proactive and strategic mindset to anticipate and address unexpected elements that may arise throughout the negotiation process.

02/23/2024

Guillaume Coutheillas, founder and creative director of frenchCALIFORNIA, shared with me his creative process for designing the model residences at SELENE, a luxury condominium in midtown Manhattan.

Guillaume Coutheillas, founder and creative director of frenchCALIFORNIA, shares his creative process for designing the model residences at SELENE, a luxury condominium in midtown Manhattan.

02/23/2024

Welcome to my NYC Real Estate page! 🏡

Explore the heartbeat of Manhattan's real estate scene with me as we delve into market reports, exclusive interviews with architects, designers, and developers, and fascinating insights into the diverse neighborhoods that make up this iconic city. 📈

Stay in the know about upcoming events and discover the art, design, and architecture that shape the essence of Manhattan. 🖼️

Join me on this exciting journey as we uncover the stories behind the buildings and the pulse of the city that never sleeps. 🌃

If you have questions about buying or selling in NYC, don’t hesitate to contact me. You may browse properties on my website: www.rupisood.com 👩🏻‍💻

Rupi Sood is committed to serving her clients with discretion and care, helping them navigate their real estate experience in New York in a stress-free manner.