04/15/2026
Good article, this is exactly where the industry is heading. AI isn’t replacing brokers, it’s widening the gap between those who adopt it and those who don’t. The edge is in using it to move faster on analysis, outreach, and positioning, while still doing what actually drives deals, relationships, judgment, and ex*****on on the ground. The brokers who combine both are going to win.
Young brokers say integrating AI is crucial but believe there will always be a need for their profession.