08/17/2024
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Page 1 of 3The National Association of Realtors® (NAR) settlement hascaused quite a stir in the media. Many misconceptions about theruling and how it affects real estate transactions have beencirculating.The ruling reinforces business practices The National Associationof Realtors® has long encouraged, such as using writtenagreements to help consumers understand the services andcompensation provided to buyers agents.Aspects of real estate buying and selling that DID NOT changedue to the settlement:� NAR does not (and never has) set compensation rates� Compensation rates are still entirely negotiable between thebroker and their clients� Market forces dictate housing prices; agents and brokers donot� NAR will continue its core mission to advance real propertyownership for all� Overall, the ruling aims to improve transparency and fairnessin the real estate industry, ultimately benefiting buyers and agentsalike.� The ruling also does not affect a buyer's agent's positiveimpact on the process.Five significant ways an experienced buyer's agent adds value:Page 1 of 3
Page 2 of 3� Your desires, needs, and motivation are at the heart of thetransaction, and it's their duty to get to know you and understandthe intricacies of your situation. They work to understand whatyou're looking for and match what the market offers (at what youcan afford).� Buyer's agents are experts in their local markets.� Negotiating is their strength. A skilled negotiator can navigatecomplex situations and find creative solutions to get customersthe best purchase price.� Availability and communication are essential, and buyer'sagents are committed to being there for the buyer throughout theprocess.� Perhaps most important is the peace of mind they offer.Customers can rest assured that the buyer's agent will manageall aspects of the transaction carefully.Page 2 of 3
Page 3 of 3� Still have questions? Please send all your questions orconcerns my way. My commitment is to keeping my customerswell-informed. I consider our relationship a partnership in workingtoward your desired outcomes.Page 3 of 3
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NAR Settlement.pdf
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