10/23/2026
I’m going to say this even if some Realtors don’t like it:
Closing the deal is NOT your first priority. 🚫
Protecting your client is. ✅
And I’m not saying this just because of the story in this video. I’ve seen this over and over again with people who come to me after the fact.
Sometimes doing your job means delivering bad news, asking uncomfortable questions, negotiating harder, or simply telling your client:
“Look, I know you want this deal, but this doesn’t make sense for you.”💡
Could you lose a commission? Absolutely.
But I’d rather lose a commission than lose my client’s trust.
And no, that’s not cringe. It’s just true.
How else do you stay in this business for more than two decades and still have clients coming back, referring their friends, and trusting you with their next deal?
The commission is one transaction.
The relationship is the business.