06/19/2026
The market isn’t broken. It’s just driven by need 🎯
Francis Zipeto broke down why people are actually moving right now using a simple framework: Ability, Desire, and Need.
Nobody is giving up a 3% mortgage rate just because they want a bigger backyard. Out of our team’s last 120+ closings, almost every single one was tied to a major life event a wedding, a new baby, a divorce, or a job relocation.
People aren’t timing the market anymore. They’re reacting to life 📈
Look at your last 5 closings. Was it a casual “want,” or a major life event? Let’s see if the math holds up below 👇
