06/11/2026
The importance of professional marketing.
I will raise my hand that I know a thing or two about marketing. I really did pay attention in my marketing classes at DePaul University. Unlike calculus, they were actually interesting! But somethings don't require a fancy, expensive degree to understand.
One of those seemingly obvious things is professional photographer to showcase a property. Not your realtor whipping out that iPhone and snapping pics like they're a 5th grader who just got their first phone. My favorite one is the classic "mirror selfie". They take a picture of a bathroom and you either see all of them or just a floating phone and hand in the mirror.
It takes money to properly market a property. And hiring a professional photographer is a must in my opinion. The listing in many regards is a reflection of the home. Clear, bright photos bring up the status of a home. Opposed to poor lighting and low resolution images from a mobile phone.
So what do you do as a homeowner looking to sell? When you interview an agent, ask "do you hire a professional photographer?". Then ask to see their most recent listings. This gives you real life examples of how this agent will present your home. Seeing their previous listings also tells you how well the agent performs. How quickly did their last listings sell? Did they sell at asking price? Etc.
For most people, their home is the biggest investment they will make in their lives. Make sure when you hire someone to sell that asset, they're not taking mirror selfies in your bathroom.
If you'd like to see how Rife Realty professional markets homes, contact me below. I will happily put my résumé and track record up against anyone's.
📱 815.258.1471
💻 [email protected]
Rife Realty