Rachel Wilkins - San Diego Realtor

09/24/2026

Why So Many Sellers Are Cutting Their Price Right Now

Price cuts are a normal part of today’s housing market, and both buyers and sellers can use them to their advantage. Let's look at what's actually happening with prices in your neighborhood, so you know exactly where you stand before you list or make an offer.

Price cuts are turning up everywhere right now, and they read very differently depending on which side of the deal you’re on.

09/23/2026

There Are 4 Types of Housing Markets Right Now. Which 1 Are You In?

Four different housing markets are running at once: cash buyers, financed buyers, locked-in owners, and builders. Each one plays by its own rules, and the right move for one is exactly the wrong move for another.

Let's figure out which one you're actually in and build your next move from there.

Today’s housing market splits into four distinct types. You’ve got cash buyers, buyers financing a purchase, owners who feel locked into a low rate, and builders with homes to sell.

09/21/2026

3 Things You Can Actually Control About Your Mortgage Rate Right Now

You can't control where mortgage rates go, but you can control your credit, your loan, and the kind of home you buy. Working with a trusted lender can help you lock in the best rate you qualify for. And when you’re ready to make a move that fits your budget, let’s connect.

If you're trying to buy a home, affordability is probably what keeps you up at night.

09/17/2026

Selling This Fall? You Want To Get These 4 Things Right.

Selling this fall is absolutely doable. And now you know four of the biggest things to get right.

If you want to sell before the end of the year, let’s make sure you have a winning strategy from day one.

Selling your house this fall is absolutely doable. But there’s something you need to know about this time of year.

09/16/2026

The Best Time To Buy a Home in 2026 Is Almost Here

If you want to buy a house this year, there’s still a way to make it happen, even with today’s rates. This fall gives you the chance to get some of the best seasonal perks the market has to offer.

Want help figuring out when those advantages typically show up in our market?

Let's have a quick conversation about how our market works and the steps you’ll need to take to get ready.

Want to buy a house this year, but not sure if the timing’s right? Seasonally, it may actually be a better time to buy than you expect.

09/16/2026

🏡 JUST SOLD in Chula Vista! 🔑✨
This one is extra special — I had the privilege of helping my first-time homebuyers navigate the entire process from start to finish. ❤️
Buying your first home can feel overwhelming, but my clients trusted me to guide them through each step, answer the questions along the way, and make the process as smooth as possible.
Congratulations to my amazing buyers on becoming homeowners! 🥂🏡 It was such a joy to be part of this milestone, and I’m so excited for all the memories you’ll make in your new home!
📍 Chula Vista, CA
SanDiegoRealEstate ChulaVistaCA Homeownership JustSoldSanDiego RealEstate

Rachel Wilkins
619-504-8119
[email protected]
REALTOR®️Innovate Realty
DRE 02075591 | 02215206

09/14/2026

Selling This Fall? You Haven't Missed Your Window

Listing this fall doesn't mean your house will sit on the market until spring. Buyers are out there right now, ready to make a move before the new year – and your window is still open.

Let's connect and make yours one of the homes that sells this season.

Summer's winding down, and if you've been thinking about selling, you might be wondering if you missed your chance.

09/10/2026

Data Centers Are Moving Closer to Homes. What Does That Mean for You?

As more data centers pop up, they're becoming another piece of the puzzle buyers and homeowners need to understand.

Have a data center nearby or one coming soon? Let’s talk about what it could mean for your home or your next move.

Data centers probably weren't on your list of things to think about when buying or selling a home.

09/09/2026

The Housing Market Split in 2. Which Side Is Your House On?

Your home's price point is the real story right now, more than anything you're hearing in national headlines. Let's map out exactly where your house fits in this split market and build a pricing strategy that gets you the speed and price you're after.

Ask a couple people how the housing market is doing and you’ll probably get a couple different answers. That’s because right now, the market runs on 2 very different tracks, split by price point.

09/09/2026

✨ 🏡 SOLD in Norco! 🔑✨
This one means so much to me. ❤️
Not only was I honored to represent my seller, but this was the third home I’ve helped them sell this year. To have that level of trust from a client is something I never take for granted.
This opportunity originally came through a referral from their family, and somewhere along the way, I gained something even more valuable than a successful transaction — a lifelong friend. 🥹❤️
I’m so blessed and thankful for every client who trusts me with such an important part of their life. Real estate is about so much more than buying and selling homes — it’s about the relationships built along the way.
Congratulations, and thank you for trusting me again and again! 🥂🏡
📍 Norco, CA


Rachel Wilkins
619-504-8119
[email protected]
REALTOR®️Innovate Realty
DRE 02075591 | 02215206