Tony Franco is a seasoned San Diego professional with nearly two decades of experience in the realm of commercial real estate, commencing his journey in 2002. Tony currently serves as the President of The Franco Realty Group – a boutique commercial real estate firm in Pacific Beach and was nominated CEO of the Year 2023 by the San Diego Business Journal. His illustrious career has seen him orchest
rate commercial real estate investment and lease transactions exceeding a remarkable $350,000,000. Tony spent the first 10 years of his career at a large corporate commercial firm studying the art of negotiating sales of various retail properties throughout the country. During the next 10 years of his career, Tony focused primarily on serving clients that own commercial real estate throughout San Diego County. His expertise encompasses the management, leasing and sales of diverse commercial properties such as apartments, development opportunities, coastal retail buildings, shopping centers, office buildings, and mixed-use properties. Since the inception of the Franco Realty Group in 2013, Tony holds multiple records for various completed transactions in areas such as Pacific Beach, Ocean Beach, Mission Beach, Point Loma, La Jolla, Morena District, Little Italy, North Park and City Heights. For example, in Pacific Beach along Garnet Avenue, he has sold 18 commercial properties and sold the Christmas Tree lot for the highest price land sqft ever in 92109. Tony helped reshape the retail corridor of Bird Rock / La Jolla by selling The Piano Building (now Paradisaea) and 5575 La Jolla Blvd – one of the largest developments in decades coming soon. In Ocean Beach, he set a record for the largest commercial lease ever signed in 92107 by leasing the Antique Center to Target, while selling Nati’s – one of the largest pieces of land next to the pier. In Mission Beach, Tony has sold the most mixed-use properties along Mission Blvd, broke the record for the highest price per apartment unit ever in San Diego County history through the sale of 3449 Ocean Front Walk, and completed the sale of the Coast Saloon on Ventura Blvd. In Point Loma over the past 10 years, Tony has sold more retail / office properties than any other broker totaling 5 sales for $14,000,000. There is not a part of San Diego County that Tony has not worked in. In Imperial Beach, he has sold 5 commercial transactions including the sale of Fiesta Hall – the old skating rink. In Chula Vista, he has sold various commercial properties including the Vogue Movie Theater. In North Park he has completed dozens of transactions including the sale and lease of the first ever Breakfast Republic. In South Park Tony made the news by leasing out the former Rebecca’s Coffee shop to Buona Forchetta. These various accomplishments firmly establishes him as the go-to professional for commercial real estate needs in the San Diego County area. Tony Franco's academic foundation is as impressive as his professional achievements. He obtained his bachelor's degree in Economics and Mathematics from the prestigious University of California, San Diego (UCSD). Additionally, Tony holds Associate of Arts degrees in Social and Behavioral Sciences and an Associate of Science degree in Mathematics, both earned cm laude. Beyond his professional commitments, Tony's dedication to his community is evident through his involvement in various civic roles. In 2014, he was nominated by the business owners of Pacific Beach to serve as a Board Member for the Business Improvement District (BID) known as DiscoverPB. Concurrently, he received a nomination from the residents and business owners of Pacific Beach to serve as a Board Member for the Pacific Beach Planning Group. Through his various volunteer work, Tony has learned that a commercial real estate broker must be conscious of their work and ensure that any completed sale or lease must help improve the fabric of the community. In his leisure time, Tony Franco relishes quality moments with his wife and two sons. His interests are as diverse as his professional portfolio, ranging from coaching soccer, golfing, sailing, scuba diving, snowboarding, and mountain biking. Tony's passion for life and his multifaceted expertise make him a standout figure in both the commercial real estate industry and his community.
