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Brad F. Cole - Coldwell Banker

Name: Brad F. Cole - Coldwell Banker
Address: Santa Monica, CA, US
Telephone: +13107741422

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United States
Santa Monica, CA
Brad F. Cole - Coldwell Banker

Professional real estate & investing services since 1999. Focused in West Los Angeles/Orange County.

06/04/2026

The Mid-Year Housing Market Update: Why Forecasts Changed in 2026

The housing market hasn’t rebounded as quickly as experts originally hoped. But that doesn’t mean it’s stalled.

Higher inflation and lingering economic uncertainty caused economists to revise their forecasts for this year. But importantly, when those two things settle down, many experts believe the market will regain its momentum.

So don’t see this revision in forecasts as a sign of trouble. See it as a temporary reaction to overall conditions and uncertainty.

If you want to know what’s happening in our local market, and what it could mean for your plans for the rest of this year, let’s connect.

DM or text me 310.774.1422 w/ questions!

If the housing market feels confusing right now, you’re not alone.

06/02/2026

Less House, More Home: Why Smaller Homes Are Paying Off for Today’s Buyers

Today’s smaller single-family homes and condos have more going for them than the square footage suggests. They can give your budget some breathing room and put you in a community designed with lifestyle in mind.

Curious about the options in our area? Let's connect.

DM or text me 310.774.1422 w/ questions!

You started shopping with a specific mental image of your future home in your mind. Then the houses in your budget came in smaller than you pictured.

06/01/2026

The Truth About Affordability Today

Yes, rates have been volatile, and global instability is keeping them from settling down anytime soon. There’s no sugar coating that. But the full picture of affordability is more nuanced than the headlines suggest.

Want to run the real numbers for your situation? Let's talk. Reach out and let's set up a quick, no-pressure conversation.

DM or text me 310.774.1422 w/ questions!

Let's be real with each other for a second about affordability.

05/30/2026

You may be surprised at how energy efficient you can make your home without spending a fortune!

Most homeowners have weather-stripped their doors to maximize climate control, and have switched out...

05/28/2026

The Real Reason Some People Are Still Moving Right Now

Life changes. Priorities shift. Families grow. Kids move out. Careers evolve. And eventually, the house you’re in may stop fitting the life you’re living.

If that’s been weighing on you lately, let’s talk through what your options could realistically look like today, no matter where rates or prices are.

Life can’t always wait for perfect market conditions. Maybe you don’t have to either.

DM or text me 310.774.1422 w/ questions!

You may be telling yourself you’re going to wait to move – maybe you’re hoping mortgage rates will come down, prices will fall, or the market will feel a little easier.

05/26/2026

What Most Veterans Don't Know About Their VA Home Loan Benefit

VA home loans can put homeownership within reach, and a trusted lender can help make sure you understand the details before you move forward. If you’re active duty, you’ve served, or know someone who has, connect with a trusted lender who can walk you through whether you’d qualify and what the VA benefit offers. You may be able to buy a home sooner than you thought.

DM or text me 310.774.1422 w/ questions!

Nearly half of Veterans (49%) feel homeownership is currently out of reach, according to a recent survey from NewDay USA.

05/25/2026

Newly Built Home Prices Hit a 5-Year Low

Builder incentives and lower new home prices are working to your advantage in a way they haven't in years. Want to see what's available in your area and what kind of deal a builder may be willing to make? Let's connect.

DM or text me 310.774.1422 w/ questions!

If you’ve always assumed a newly built home is just not in your budget, you should know the math just got a little friendlier.

05/23/2026

How smart is your home? Here are six tools that will take your house to the next level.

Technology seems to mutate with the speed of light, but is your home keeping up with the changes? Sm...

05/21/2026

Record High Mortgage Debt Sounds Scary. Here’s What the Headlines Leave Out.

Record mortgage debt makes for a scary headline. But context matters.

Equity is near an all-time high, home values have surged, and the vast majority of homeowners are in a position of real financial strength. The conditions that made 2008 a crisis simply don't exist right now.

If you're wondering what all of this means for your situation, whether you're thinking about buying, selling, or just trying to make sense of the market, reach out anytime. No pressure, just answers.

DM or text me 310.774.1422 w/ questions!

You may have seen the headlines lately about mortgage debt in America hitting a record high.

05/19/2026

What the Foreclosure Headlines Aren’t Telling You

Foreclosure filings may be rising, but they're still low. And the equity most homeowners are sitting on today is a key reason this looks nothing like 2008.

DM or text me 310.774.1422 w/ questions!

You've probably seen the headlines saying, "foreclosures are on the rise,” and maybe your mind jumped straight to 2008.

Address

Santa Monica, CA

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 6pm
Wednesday	8am - 1pm
Thursday	8am - 5pm
Friday	8am - 5pm
Sunday	8am - 5pm

Telephone

+13107741422

Website

http://www.buysellwestla.com/

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