08/01/2026
Sometimes a seller will say something like this:
“I’m not lowering the price of my house to make your job easier.”
Or…
“I’m not concerned with your cost of doing business.”
And you know what?
You shouldn’t be.
My business expenses are my responsibility, not yours.
You don’t owe me a commission because I spent money marketing your property.
You don’t owe me because I’ve invested dozens or even hundreds of hours into your transaction.
And you certainly don’t owe me because I have licensing fees, insurance, MLS dues, continuing education, advertising expenses, fuel costs, or office overhead.
Those are the costs of running my business.
But that’s also why a recommendation to reduce your price has nothing to do with making my job easier or recovering my expenses.
When I recommend a price adjustment, it’s because the market has spoken.
If your home has been on the market for five weeks with very few showings…
If buyers are choosing comparable homes instead of yours…
If we’re consistently receiving the same feedback…
Those aren’t my opinions.
They’re market signals.
As your REALTOR®, I have two choices.
I can tell you what you want to hear and watch your home continue to sit on the market…
Or I can tell you what the market is telling us, even if it’s difficult to hear.
I choose honesty.
Because my job isn’t to protect my feelings.
My job is to protect your interests.
A price reduction isn’t about making my job easier.
It’s about making your home more competitive to the next buyer who hasn’t walked through your front door yet.
That’s the difference between a REALTOR® who tells clients what they want to hear and one who tells clients what they need to know