10/05/2026
Market Tip of the Week:
Today's buyers want a comfortable monthly payment, a price that matches the property's condition, financing and negotiation options, and confidence that they are making a smart decision.
Sellers want to protect their equity, attract a qualified buyer, create clean terms and avoid giving everything away simply to get a property sold.
The interesting part is that this psychology is not new.
In both September 2025 and August 2026, homes selling without a price reduction took a median of only 10 days. Homes requiring a price reduction took 83 days.
Seller concessions were also common, appearing in 40.5% of September 2025 sales and 41.7% of August 2026 sales.
That does not mean every seller must reduce the price or agree to every buyer request. It means we need to identify the real obstacle.
Is it the purchase price?
Is it the monthly payment?
Is it the cash required at closing?
Is it the property's condition?
The best strategy solves the actual problem. Sometimes that may involve pricing. Sometimes it may involve closing costs, repairs, a rate buydown or a different loan program.
Buyers and sellers do not have to work against one another. With the right information and strategy, we can create terms that protect the seller's equity while helping the buyer move forward confidently.
Are you ready to buy or sell a home? I can help you navigate the market.
☎️ Call me at 918-605-9707