The Genecov Group

The Genecov Group Investing in real estate, energy, and the people of East Texas.

Lunch, legacy, and a little bit of luck! ☘️ Today we celebrated Founder’s Day at The Genecov Group, honoring the birthda...
03/17/2026

Lunch, legacy, and a little bit of luck! ☘️ Today we celebrated Founder’s Day at The Genecov Group, honoring the birthday of the man who started it all, Aleck S. Genecov.

From our 1925 roots to creating spaces that help shape the future of Tyler, we’re proud to keep Mr. Genecov’s spirit alive through thoughtful development and local philanthropy.

Here’s to nearly 100 years of growing with the community we love!

This week, our team attended the ICSC Red River Conference in San Antonio, where industry leaders, innovators, and dealm...
02/20/2026

This week, our team attended the ICSC Red River Conference in San Antonio, where industry leaders, innovators, and dealmakers gather to shape the future of commercial real estate.

It’s a great opportunity to strengthen connections, explore emerging trends and keep creating spaces where people shop, dine, work, and gather.

We’re energized by the conversations and excited to bring that momentum back to Tyler.

A great space starts with the right location!Sunset Plaza has over 14,000 SF of retail space available in a high-visibil...
02/10/2026

A great space starts with the right location!

Sunset Plaza has over 14,000 SF of retail space available in a high-visibility center off Loop 323. Anchored by the second busiest Crunch Fitness in Texas and Ivan Smith Furniture, this location sees steady traffic and draws in shoppers from across Tyler.

With 37,000+ vehicles per day, strong surrounding neighborhoods, and nearby national retailers, grocers, and hotels, this space offers built-in exposure for the right business. Inside, you will find tall ceilings, two loading docks, ample parking, and an open layout that gives you the flexibility to make the space your own.

At Genecov, we believe the right space should support real growth for both businesses and the community they serve. Sunset Plaza offers the visibility, access, and flexibility to do just that!

📍 1909 E SE Loop 323, Tyler, TX

🔗 https://genecov.com/commercial/tyler-tx/sunset-plaza-1915-e-se-loop-323-tyler-tx-75701/

Creating great communities takes great partners!We are proud to have worked alongside Stylecraft Builders as Highland Oa...
02/07/2026

Creating great communities takes great partners!

We are proud to have worked alongside Stylecraft Builders as Highland Oaks begins to take shape. From the start, this neighborhood has been about creating a place that feels intentional, welcoming, and built for the people who will call it home.

We are excited to see this community come to life. It is still early, but the vision for Highland Oaks is strong, and we cannot wait to watch it grow!

Great communities like Highland Oaks are built through collaboration, and we are grateful for partners like Stylecraft who help make that possible!

https://www.stylecraft.com/new-homes/tx/tyler/highland-oaks/

In honor of Dr. Martin Luther King Jr., we reflect on his powerful words: “Life’s most persistent and urgent question is...
01/19/2026

In honor of Dr. Martin Luther King Jr., we reflect on his powerful words: “Life’s most persistent and urgent question is, ‘What are you doing for others?’”

We lead with service, caring deeply about the people, neighborhoods, and future of our city. At Genecov, we believe development is more than a transaction; it is a responsibility to serve our community well and help Tyler continue to thrive.

Looking for a well-placed leasing opportunity in Tyler? A space is now available at Towne Oaks Plaza, located along West...
01/17/2026

Looking for a well-placed leasing opportunity in Tyler? A space is now available at Towne Oaks Plaza, located along West Southwest Loop 323. Positioned near the city’s highest traffic intersection, this space benefits from strong daily activity and clear visibility within a well-established retail corridor.

At a glance:
✔️ Approx. 3,200 square feet in an end cap layout
✔️ 38,925 vehicles per day along Loop 323
✔️ 166,530 daytime population within five miles
✔️ Ample parking and consistent surrounding foot traffic

Previously home to a boutique fitness studio, the layout offers flexibility for a range of business uses. The center is surrounded by high-performing neighbors, including La Madeleine, It’s A Secret MedSpa, and Twelve Kitchen and Cocktails, with additional national retailers nearby that help anchor the corridor.

At Genecov, we take a thoughtful approach to commercial leasing. We focus on placing the right businesses in spaces that support steady growth while contributing positively to the surrounding area.

View the full property listing here: https://genecov.com/commercial/tyler-tx/towne-oaks-plaza-419-w-sw-loop-323-tyler-tx-75701/

As we wrap up the year, we’re grateful for the partners, clients, and team members who help us steward Tyler’s growth wi...
12/31/2025

As we wrap up the year, we’re grateful for the partners, clients, and team members who help us steward Tyler’s growth with care and purpose. Your collaboration and commitment make every project stronger and every milestone more meaningful.

Thank you for trusting us to help shape a city we all call home. Here’s to continuing our shared vision for a thriving, connected Tyler in the year ahead!

Explore what’s available in Copper Cove. This growing community features a selection of lots designed with long-term qua...
12/29/2025

Explore what’s available in Copper Cove. This growing community features a selection of lots designed with long-term quality of life in mind, offering a peaceful setting within a thoughtfully planned neighborhood.

We’re proud to continue shaping communities like Copper Cove that offer thoughtful design and a strong sense of place.

Learn more about available lots here: https://www.coppercovetx.com/

Wishing you a joyful holiday season from all of us at Genecov! We’re grateful for the opportunity to serve our community...
12/23/2025

Wishing you a joyful holiday season from all of us at Genecov! We’re grateful for the opportunity to serve our community and look forward to the year ahead.

Happy Holidays!

Always a good day when the whole team gets to slow down and celebrate together. Our holiday lunch was the perfect way to...
12/12/2025

Always a good day when the whole team gets to slow down and celebrate together.

Our holiday lunch was the perfect way to wrap up the week, with good food, great company, and a tradition we look forward to every year!

At Genecov, we’re grateful for the opportunity to help shape the city we call home — and for the team, partners, communi...
11/26/2025

At Genecov, we’re grateful for the opportunity to help shape the city we call home — and for the team, partners, community, and foundation that make this work possible.

Wishing you and yours a happy Thanksgiving! 🦃

A couple of lots at Legacy Bend Estate just got a refresh, recently mulched and looking better than ever.Designed with s...
11/18/2025

A couple of lots at Legacy Bend Estate just got a refresh, recently mulched and looking better than ever.

Designed with space and intention, these estate-sized lots offer wide frontage, mature trees, and a layout that complements the surrounding neighborhood. Thoughtful details like these reflect Genecov’s approach to neighborhood design, where natural beauty and community meet.

Address

1350 Dominion Plaza
Tyler, TX
75703

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