Elite Properties

02/19/2026

Our newest building at 1776 East Second St., Scotch Plains, NJ is now open!

Visit www.scotchplainscrossing.com for more information.

11/24/2025

NOW LEASING!

1776 East Second St.
Scotch Plains, NJ

Luxury Apartments & Retail. One & Two Bedroom Apartments. 663 Springfield Avenue, Berkeley Heights, NJ

11/05/2025

www.scotchplainscrossing.com

The website for our newest building is live!

Scotch Plains Crossing will be opening next month with 40 apartments + retail. The building boasts a downtown location and residents will still enjoy a parklike setting since it backs up to the fields at Nettingham (nee Park) Middle School. My favorite part is the street number:

1776 East Second Street - a nod to Scotch Plains' rich colonial history.

Click for floor plans, amenities and leasing information!

Luxury Apartments & Retail. One & Two Bedroom Apartments. 663 Springfield Avenue, Berkeley Heights, NJ

05/07/2025

SOLD!

04/29/2025

03/27/2025

02/26/2025

Ask me why something is crooked or off-center in my house? It's a feature, not a bug!

📐 The Optical Illusions that Make Parthenon Straight to Human Eye

The Parthenon, an iconic symbol of ancient Greek architecture, is renowned for its flawless appearance and harmonious design. However, its visual perfection is not merely a result of precise measurements but a series of ingenious optical corrections implemented by its creators. The temple’s stylobate, or base, features a subtle upward curvature that counters the illusion of sagging, while the columns exhibit entasis—a slight bulge at their midsection—to correct the appearance of concavity. These adjustments enhance the viewer’s experience, making the structure seem straight, balanced, and robust from every angle.

Further refinements include inward-leaning columns and thicker corner columns, addressing the distortions that arise from human visual perception. Even the horizontal entablature, which spans the columns, incorporates a slight curve to avoid the appearance of drooping lines. These deliberate modifications reveal the ancient Greek architects’ sophisticated understanding of optical illusions and their quest for aesthetic harmony. The Parthenon’s timeless allure lies in this mastery of hidden geometry, where art and architecture seamlessly blend to create a structure that appears perfect to the human eye.

01/10/2025

Fire pits & Fireplaces!

11/13/2024

Night Life

WestfieldCrossing.com apartments

11/07/2024

WestfieldCrossing.com