05/29/2026
A question I often ask owners is this:
What business are you actually in?
Most people answer:
“I own a villa.”
But that’s not really true.
You’re operating within:
• a hospitality business
• a guest experience business
• a pricing business
• a reputation business
• an operations business
The property is simply one part of the equation.
And that’s why two seemingly similar properties can produce completely different outcomes.
One thrives.
One struggles.
The difference is rarely luck.
It’s usually the ownership plan.
That’s exactly why I wrote this new article.
If you currently own a villa, are considering purchasing one, or simply want to understand what separates the best-performing owners from everyone else, I think you’ll find it valuable.
Read it here:
https://www.garrywalmsley.com/buying-the-property-is-not-the-full-plan
Buying the property is not the full plan.
Owning it well is the plan.