05/21/2026
The numbers are in — and they're not good for resale sellers in East Polk County. In this video, Chad Lindsey breaks down MLS data from 2020–2026 showing exactly how new construction builders in Winter Haven, Haines City, Auburndale, and Lake Wales are reshaping the market and suppressing resale home prices.
What the data shows:
8,154 new construction sales vs 20,720 resale transactions (2020–2025)
New builds closing at 100% list price — resale averaging only 96–98%
New construction now holds 28% of East Polk market share
Active new build listings up 40%+ year over year
Builder incentives (rate buydowns, closing cost credits) giving NC a major edge over resale
What this means if you're selling a resale home in East Polk:
You're competing directly against builder incentives
Pricing strategy is critical — 2–3% below comparable NC pricing recommended
Offering closing cost assistance is no longer optional, it's expected
Lot size, established neighborhoods, and move-in readiness are your differentiators
The numbers are in — and they're not good for resale sellers in East Polk County. In this video, Chad Lindsey breaks down MLS data from 2020–2026 showing exa...