09/19/2026
Signing a listing agreement should not be the moment the strategy becomes vague.
A seller should know what happens next.
How will the property be positioned?
How will the presentation be built?
Where will it be distributed?
How will buyer response be evaluated?
What happens if the market gives us information we need to act on?
A serious marketing plan should answer those questions before the home is simply placed in front of the public.
The listing agreement authorizes the relationship.
The marketing plan defines the work.
Before you sign, ask to see both.