05/29/2026
Thinking about putting your home on the market? A Comparative Market Analysis (CMA) is still essential, but in today's market, it shouldn't be the only conversation you have with clients.
To ensure the best pricing recommendation, let's also consider 3 essential components:
⭐ Seller's competition
⭐ Recent price reductions
⭐ Buyer's mortgage payment
So what does this mean, and why does it matter?
🏡 'Comps' tell you where the market has been. Active competition tells you what the seller is up against right now. 🔻 Price reductions tell you where sellers may have already overshot. 💰 Payment tells you what buyers are actually feeling.
That is the more complete picture.
If you have questions about the current market, my inbox is always open!