Bev Forbes

Bev Forbes Bev Forbes leads Forbes Residential with a down‑to‑earth approach that instantly puts clients at ease.

Known for being genuine and highly accessible, Bev prioritises building trust and understanding each client’s unique needs.

A seller in Harristown had an offer on the table before her property even went live. She'd done the groundwork in the ri...
04/09/2026

A seller in Harristown had an offer on the table before her property even went live. She'd done the groundwork in the right order, and that made all the difference.

Here's something we see again and again: the sellers who get the best results in Toowoomba aren't the ones scrambling on launch day. They're the ones who spent the weeks before it making the right decisions in the right sequence. That's what sets the price ceiling before a single buyer walks through.

The first step is knowing your position. Before you pick up a paintbrush or book a photographer, look at what comparable homes in your suburb have actually sold for, not what they were listed for. That gives you a realistic ceiling and stops you over-investing in the wrong areas.

From there, preparation becomes much simpler. Focus on the rooms and features that move buyers in your suburb. A clean, well-lit kitchen and a tidy street frontage do more work than a full renovation. Fix what buyers will notice, and leave the rest.

Then comes the price anchor. With your research done and the property ready, work with your agent to land on a price that pulls genuine interest without leaving money on the table. A well-anchored price generates competition, and competition is what drives the final result.

Get the order right, and launch day takes care of itself.

If you're thinking about selling and want to talk through where to start, contact Bev Forbes today.

When a buyer says "it's been sitting for a while," they're reading a number. That number is Days on Market.Days on Marke...
02/09/2026

When a buyer says "it's been sitting for a while," they're reading a number. That number is Days on Market.

Days on Market (DOM) is exactly what it sounds like: how long a listing has been active. Buyers watch it closely, because the higher it climbs, the more room they think they have to negotiate down.

Here's what most sellers don't realise. DOM is a signal you can read and act on, well before it starts working against you at the negotiating table.

A rising DOM usually tells a specific story. Sometimes it's price. Sometimes it's the marketing mix. Sometimes it's photography, timing, or how the property is being presented at opens. The number itself is neutral. What matters is the response to it.

At Forbes Residential, we track this closely and adjust the campaign when the data says we should, rather than weeks later once a buyer is already using it against you at the table.

If you're thinking of selling and want to understand how your property will actually be positioned week to week, get in touch with Bev Forbes for an honest chat.

One seller interviewed a handful of agents before choosing. Another picked the first name off a letterbox drop.Both had ...
01/09/2026

One seller interviewed a handful of agents before choosing. Another picked the first name off a letterbox drop.

Both had similar homes in Toowoomba. The outcomes were not similar.

There's a common assumption that agents are interchangeable, that the market sets the price and the agent just opens the door. It's one of the most expensive assumptions a seller can make.

The way a campaign is designed can shift the final number. So can how buyers are followed up, when negotiations happen, and how an agent reads the room during an actual offer conversation.

In one recent campaign, we sold a client's home above asking, then helped them secure their next property at a great price. Same campaign, both sides handled.

That result came from careful preparation and a clear strategy.

If you're weighing up who to sit down with before you sell, we'd love to have that chat. Contact Bev Forbes today.

You see "VPA" on your quote and wonder if it's just a line item padded for the agent's benefit. Fair question.Here's wha...
30/08/2026

You see "VPA" on your quote and wonder if it's just a line item padded for the agent's benefit. Fair question.

Here's what it actually means:

VPA stands for Vendor Paid Advertising. It's the seller's budget that funds your property's exposure across platforms, the reach that brings competing buyers to your door.

A few things worth knowing:

VPA sits separately from commission. It pays for the marketing itself: the portals, the photography, and the campaign that gets your home in front of the right people. It isn't a fee the agent pockets.

Competition is what drives price. More qualified buyers looking at your property means more genuine interest, and more interest is what lifts the final number. VPA is the mechanism that makes that competition possible.

You should be able to see exactly where every dollar goes. If you can't, ask.

If you're weighing up a quote and want a plain-English walk-through of what your VPA would actually fund, give Bev Forbes a call. Happy to talk it through.

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Toowoomba, QLD
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