09/04/2026
Hi Friends and Family!
Nitania and I finished the 50 km ride for the Cycle for Hope (actually 52km, but who's counting...except me). Nitania and I raised $750 and our team donated another $7,500! We are so proud to be a part of this team and community. We appreciate all of you who donated, cheered and got involved in supporting a cause that helps almost 1000 families a year in Simcoe County. THANK YOU. Our hearts are full of gratitude.
🟢 THE GOOD — Buyers are finally getting some breathing room
Across Simcoe County, new listings fell 12.5% month-over-month, while sales fell only 9.6%.
That matters.
Inventory increased only modestly from 7.3 to 7.66 months, while the median days on market moved from 31 to 32 days.
And compared with August 2025:
Sales are essentially flat (-0.3%)
Inventory is actually 10.6% lower
Days on market are 3% better
But the median sale price is down 6.1%, from $713,800 to $670,000
So this isn't a market where buyers have disappeared.
It's a market where buyers are still buying, but they're being more selective about what they buy and what they'll pay.
🔴 THE BAD — Prices are still under pressure
The biggest concern is the year-over-year price story.
Simcoe County's median price is down approximately 6% from last August.
Ontario is down only about 3.6%, so our local market is experiencing more price pressure than the province as a whole.
And several local communities are showing even larger declines:
Area August Median YoY Change
Tiny $727,500 🟢 +11.9%
Midland $525,000 🟢 +7.7%
Penetanguishene $570,000 🔴 -7.0%
Tay $440,000 🔴 -18.1%
Barrie $648,450 🔴 -1.2%
Collingwood $625,000 🔴 -8.4%
Wasaga Beach $578,750 🔴 -0.6%
Orillia $609,999 🔴 -4.3%
And there's an important caveat:
Median price isn't the same thing as the value of an individual home.
A change in the mix of properties selling can move the median substantially. That's particularly important in smaller markets like Tiny, Tay and Midland.
🟠 THE UGLY — Sellers can't rely on yesterday's market
Look at the new-listing-to-sales ratios.
Some communities are seeing significantly more listings than sales:
Tay: 4.33 listings for every sale
Tiny: 3.42
Collingwood: 2.92
Wasaga Beach: 3.04
Penetanguishene: 2.07
Midland: 2.06
That creates competition between sellers.
And that's the ugly part.
A seller doesn't just have to compete with the house down the street.
They are competing with every other seller trying to attract the same buyer.
That's why pricing strategy, presentation and marketing matter so much right now.
But here's the REALLY interesting part
There are some fantastic counter-stories buried in the numbers.
Tiny is an outlier.
Tiny's median price jumped from $650,000 to $727,500 year-over-year — nearly 12% higher.
At the same time:
Sales increased 4% YoY
Inventory dropped from 16.9 to 12.27 months
Days on market improved from 57 to 46
That's a significant improvement from last year.
Midland is also showing strength.
Midland's median price is up 7.7% YoY, while:
Sales are up 55%
Inventory is down from 9.0 to 6.3 months
Days on market increased, but only to 38 days
That tells me the Midland market deserves a much more nuanced conversation than simply saying "prices are down." So, if you are thinking of selling or buying or just want information on your local market, please do not hesitate to reach out.