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Braden Wheatcroft

Name: Braden Wheatcroft
Address: 747 Travino Lane, Victoria, BC, V8Z0E4, CA
Telephone: +12507443301

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Braden Wheatcroft

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If there were one word to describe Braden's professional attitude, it would be passion. Which is pretty darn fitting, considering his role.

💡 Head of Learning & Development at Richard Robbins International
📚 Real estate coach, trainer & speaker
🇨🇦 Helping Canadian agents grow at every stage
🌐 richardrobbins.com People who know Braden notice his passion for educating and supporting others right from the moment they meet him. As Director of Career Development at RE/MAX on Vancouver Island, Braden is responsible for coaching, consulting, and training. His ambition is to empower each REALTOR® he works with to find the tools they already have to improve their lives on every level. Now, that sounds like a pretty lofty goal, but Braden knows firsthand what a wonderful career real estate can be. He has had his fair share of success in his own real estate sales career, finding a way to balance work with life. His five consecutive years of averaging 40 sales a year, while keeping his work week under 40 hours, tells that story pretty succinctly. But his success isn't magic. RE/MAX is a special place, where agents support one another, management fosters growth, and everyone feels like family. People at RE/MAX work hard and challenge their own boundaries so that they can grow their business to new heights. It's a place where everyone is always learning, always growing, and always expecting the best from themselves and those they work with. The unique culture of the brokerage and Braden's role allow him to provide expert support for career growth, tailored to each individual agent's needs. It's about so much more than selling lots of homes. It's about selling lots of homes without sacrificing one's own home life. Business and "real life" don't have to be at odds, and Braden couldn't be happier to share his passion for helping others bring those two dynamics together in sustainable ways that really work for them. He looks forward to meeting you.

10/13/2026

Most agents begin their careers helping buyers. As they gain experience, they usually shift to working with more sellers.

However, many experienced agents who mainly handle listings are struggling to get results because the market now favours buyers.

That’s why, in many of my coaching sessions, we talk about managing our active listings while also setting aside more time and energy to grow the buyer side of the business.

Honestly, this shift isn’t easy for them. Many feel like they’ve moved past working with buyers and really enjoy the lifestyle that comes with focusing on sellers.

It’s not easy to give up more evenings and weekends for clients who often schedule last-minute, but I believe agents who make room for good buyer clients will finish 2026 stronger than those who don’t.

There’s another way to look at it. Instead of saying, “I don’t want to work with buyers,” you could say, “My main job is working with sellers, but as the business owner, I need to make sure we also serve buyers.”

From there, you can find an agent who sees working with buyers as a great opportunity, not a hassle.

Or, you can decide not to work with buyers in a buyer’s market, knowing it might be tougher. If you’re okay with that, that’s fine too.

But remember, fewer listing sales don’t mean fewer sales overall.

We need to stay flexible, humble, and ready to seize new opportunities.

10/09/2026

A year ago, I got to add “international” in front of “speaker” in my title. Speaking at this event in Portugal 🇵🇹 was a life-changing experience.

It was here, after a lot of contemplation and surrounded by loved ones who came along for the ride, that I made the incredibly difficult decision to wrap up my 17-year career with RE/MAX to go all-in on expanding my coaching and speaking career.

Change can be scary. But I keep being reminded how often growth is waiting on the other side of that discomfort.

In less than two months, I’ll be going international again, this time to deliver a 90-minute keynote in Türkiye 🇹🇷

I’m doing work I love, with people I love, because of an almost incomprehensible amount of support from so many of you. I want to make you proud, and I’m willing to do the work to see how far I can take this.

There’s a lot to do before we close out 2026, but I have a feeling 2027 will be another year of growth and transformation.

Thank you. Happy Thanksgiving 🍁

10/08/2026

Remember the Seinfeld episode where George does the opposite of every instinct he has… and lands his dream job with the Yankees? 😂

Funny episode. Real lesson.

Warren Buffett said it best: “Be fearful when others are greedy, and greedy when others are fearful.”

Right now, fear is flooding the market.

Which means the move is to double down, not pull back. And yes, that’s scary.

But I’ve been through multiple market cycles. The crashes. The slow recoveries.

And every time, the agents who leaned in during the hard times (more activity, more conversations, more investment in their business) didn’t just survive the downturn. They were positioned for a windfall when the pendulum swung back.

Being bullish in a bear market is hard. History says it’s also where the next run gets built.

So here’s the question: what’s your “opposite” move this month?

10/07/2026

If you’re thinking about going from 0 to 1 teammates, listen up.

Position First, Person Second.

Most do the opposite. They hire a friend or an office colleague because they like them.

And don’t get me wrong: in a small business, I think it’s important to like who you work with (you don’t need to be BFFs, though), but we need first to determine which positions we need to hire for in our business.

From there, we map out the roles and responsibilities for that position. Then, we can see if our friend is the best fit for it.

And if they're not, that’s okay! You still get to be friends, and your business gets the best person for the position.

I have seen far too many friendships end and businesses suffer because the owner hired someone and tried to force the fit into the position.

If you have questions about applying this to your business, reach out.

10/06/2026

High turnover on your team?

Whether you’re living it right now or you’re thinking about starting a team and already feeling nervous about keeping g you key people, here’s the mindset shift that changes everything:

👉 Treat your team members like long-term hires, not short-term help.

That means building in growth and advancement, even when they’re independent contractors. It’s human nature to want to have some to work towards and be rewarded for the effort, sacrifice and loyalty you put it.

One way that can look is tiered splits:
📈 Year 1: 50/50, with more touchpoints and support
📈 Year 2: 60/40
📈 Year 3: 70/30

Or it could look like a lead distribution ladder:
🧊 Year 1: Colder leads like internet inquiries and assigned calls
🤝 Year 2: Referrals that come into the team
⭐ Year 3: Referrals that come directly to you, which you choose to share with them

The goal is simple: there’s always a next level to grow into.

And while I don’t usually recommend real estate partnerships right out of the gate, after 5 to 7 years, a junior or full partnership can be a natural next step for the right person.

People don’t leave teams that keep giving them room to grow: especially when the culture is a good fit.

10/05/2026

As an agent, you don’t get paid hourly or a salary. But that doesn’t mean your time isn’t valuable. Or maybe a better way to see it: the task you’re doing has value.

In my experience, the agents who figure out what a task’s value is in their business and then understand which tasks they should eliminate, automate, or delegate, and which tasks they should keep for themselves, are the ones who often experience that accelerated growth we all dream of.

There are a few different exercises I find extremely valuable here:
1. Your effective hourly rate, which is your income from last year divided by 2,000. That gives you a baseline of what, in theory, an hour of your time is worth.
2. From there, you divide that number by 4, and that gives you the buyback rate—which indicates that if you can pay anyone your buyback rate to do a task for you, you should do it automatically.

This concept shatters the idea that working hard guarantees financial success. The reality is, I know many really hardworking agents who are broke. They put in all the hours, but end up with nothing to show for it in their bank accounts at year's end.

It's not just about time; it's about what you put into that time that makes the difference.

Knowing these two numbers—your effective hourly rate and your buyback rate—is the first step towards taking that next major leap forward with your earning potential.

10/02/2026

Where are my perfectionists at?

In such a competitive, image-driven business, it’s easy to fall into the trap of trying to be squeaky-clean perfect all the time.

But let’s face it. The world is chaotic. We are relying on other people. There’s an endless list of details to stay on top of.

Despite your best efforts, great systems and endless desire to serve, mistakes happen.

I’m here today to tell you that not only do mistakes happen, but they can strangely be good for your business.

And no, I don’t agree with GaryVee’s hot take that you should make mistakes on purpose so you can be a hero to save the day, but I also understand why he says that.

I’ve had many client relationships bolstered by how we owned a mistake and made it better. I truly believe any company can get it right; what separates the good from the great is what happens when a company gets it wrong.

Please take one of my personal mantras if you feel it serves you: Never Perfect, Always Perfecting.

10/01/2026

Scarcity makes something valuable, especially when demand for it is high.

Information was scarce at one point, so the people who had it were highly valuable.

My Real Estate OG’s remember the power of possessing the newest MLS catalogue.

Then the internet made information abundant, and being the keeper of it became a lame part of an agent’s value proposition.

But with an oversupply of information, people started getting overwhelmed…

Enter the expert.

The ability to understand all this information, separate the signal from the noise, and contextualize it for an individual became in high demand and often scarce to access.

Then came AI large language models, and people had the combined experience and intelligence of the world’s greatest experts to get advice from for $20 a month.

So if your 20 years of knowledge and experience is now a drop in the bucket compared with what everyday people can access from thier smartphones—what’s left?

Emotional intelligence is the newest scarce and in-demand resource.

Your ability to connect with another human being on an emotional level, look them in the eye, have difficult conversations, hold space for people to process the uncomfortable feelings those conversations may bring up and still feel safe, secure and seen. That’s valuable.

Most agents only have confidence calling their clients with good news.

No News makes them shrink.

Bad News makes them hide.

You might think I am soft. Maybe Wo-Wo.

But I am willing to bet that people who spend the time cultivating these skills will be the new market leaders in a time when information and intelligence are available infinitely.

At the end of the month, I will be teaching agents at Royal LePage’s National Sales Conference how to shift the mindset from lead conversion to human connection. I hope to see you in my session.

Sell More Homes with Fewer Leads: Trust-Based Prospecting That Meets Clients Where They Are

09/25/2026

I was thinking about you.

Those five words have been the opener of so much opportunity in my career—sure, more sales, but more importantly, deeper relationships.

And let’s be honest, deeper relationships usually lead to more sales.

We live in a world that is increasingly disconnected and uses digital noise as a proxy for connection. It’s highly processed.

And like most highly processed things, the more you consume, the worse you feel.

I have made hundreds of unexpected outbound phone calls using this as my opener, and I can tell you I have never once been told to get lost, take a hike, “lose my number,” or whatever made-up thing you think you’ll hear when you activate this idea.

But here’s the catch — you actually have to care about the person and what’s going on in their world. If this is merely a box-checking, going-through-the-motions vibe, don’t waste either of your time.

I dare you to make one call today, open with “I was thinking about you,” and ask them how they’re doing.

It might be the first time someone’s asked that in a few days, or sadly, a few months or more.

Here’s to a life less lonely!

09/24/2026

If you could use ChatGPT to get yourself to the finish line of a marathon, would you actually feel proud of yourself?

Wouldn’t it feel better to join a 16-week run club and put in the effort to reach that goal?

It feels like we’ve forgotten the value of doing hard things.

Of course, I want life to be easier and more convenient. But I want that so I have the freedom to take on tough challenges—the kind that bring real fulfillment, not just because I finished them, but because of the effort it took to get there.

One of my favourite sayings from Rich’isms, which I heard on his Ignite Your Life discs, has always stuck with me:

“It’s not the running of the marathon that matters. It’s who you have to become to run the marathon that does.”

Trying hard, caring deeply, and taking risks can be scary. You might wonder, “What if I don’t achieve my goal?”

Personally, I’d rather give it my all and fail than always play it safe and never even put on my sneakers.

Even worse would be letting AI create a picture of me at the finish line instead.

The more I see people using AI tools to avoid hard work, the more I believe this era belongs to those who actually do the work.

And I’m all in for that.

Address

747 Travino Lane
Victoria, BC
V8Z0E4

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm
Saturday	8am - 4pm

Telephone

+12507443301

Website

http://www.bradenwheatcroft.com/

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