Braden Wheatcroft

Braden Wheatcroft If there were one word to describe Braden's professional attitude, it would be passion. Which is pretty darn fitting, considering his role.

šŸ’” Head of Learning & Development at Richard Robbins International
šŸ“š Real estate coach, trainer & speaker
šŸ‡ØšŸ‡¦ Helping Canadian agents grow at every stage
🌐 richardrobbins.com People who know Braden notice his passion for educating and supporting others right from the moment they meet him. As Director of Career Development at RE/MAX on Vancouver Island, Braden is responsible for coaching, consulting,

and training. His ambition is to empower each REALTORĀ® he works with to find the tools they already have to improve their lives on every level. Now, that sounds like a pretty lofty goal, but Braden knows firsthand what a wonderful career real estate can be. He has had his fair share of success in his own real estate sales career, finding a way to balance work with life. His five consecutive years of averaging 40 sales a year, while keeping his work week under 40 hours, tells that story pretty succinctly. But his success isn't magic. RE/MAX is a special place, where agents support one another, management fosters growth, and everyone feels like family. People at RE/MAX work hard and challenge their own boundaries so that they can grow their business to new heights. It's a place where everyone is always learning, always growing, and always expecting the best from themselves and those they work with. The unique culture of the brokerage and Braden's role allow him to provide expert support for career growth, tailored to each individual agent's needs. It's about so much more than selling lots of homes. It's about selling lots of homes without sacrificing one's own home life. Business and "real life" don't have to be at odds, and Braden couldn't be happier to share his passion for helping others bring those two dynamics together in sustainable ways that really work for them. He looks forward to meeting you.

08/24/2026

If you're finding yourself standing alone at the sales altar on your wedding day, there's a good chance you're making this mistake.

A lot of agents think about the end result that they want rather than where the person they're talking to is at in the process.

For argument's sake let's assume that there are ten steps from when someone first reaches out to you about a real estate need to when you hand them the keys to the home they just bought.

Every single person you meet is gonna be at a different step in the process but most agents act as if everyone is good to go. That couldn't be further from the truth.

That's why it's so important to keep a list of all of your prospects organized from number 1 to number 10 and beyond and ask yourself three critical questions for each person:

- Where are they at in the process?
- Where are they stuck in the process?
- What's the next natural step?

By applying that level of understanding and empathy to each person and meeting where they're at in the process, you'd be amazed at how much quicker people move through the process from step one to step ten.

08/22/2026

If times are tough right now, I want you to know that I believe, to my core, that you already have everything you need to succeed within you. I have seen way too many positive examples in my career to think otherwise.

08/20/2026

This one for my 20+ year vets.

One of the best parts of this business is that every day can be so different than the last but after a couple decades it stops feeling that way.

Many veterans of the industry share with me that although they've got a great business — one where many of the up-and-coming agents would gladly swap businesses with them — they have lost their passion for the work but I actually don't think they've lost their passion.

I think they've lost their vision.

There's no story that drives this home better than the three bricklayers, where one says his job is to lay bricks, another says it is to build a wall, while the last one, unsurprisingly, the most fulfilled one, says that he's building a cathedral.

Laying bricks = Task šŸ”“
Making a Wall = Goal 🟔
Building a Cathedral = Vision 🟢

🧱 All of them are doing the same activity. One of them has a deep sense of meaning behind it.

If you feel like you've lost your mojo or are a little jaded, maybe even burnt out, there's a very good chance that you've simply lost sight of your vision for what you're trying to build or the life you're trying to live.

One activity I recently started with a very experienced agent is getting him to write out his vision by hand every day for 30 days.

It's only been two coaching sessions since that challenge was accepted and I almost feel like I'm talking to a totally different person. It's like the old saying: when we have a strong enough why, we'll endure any how.

I'd love to know what your vision is for your real estate business. Drop in the comments.

08/19/2026

ā€œFlexible schedule.ā€

That was the number one answer I got. Over ten years running a brokerage I did probably 500+ interviews with people thinking about getting into real estate, and I’d ask what was drawing them to it. Flexibility, almost every time.

Don’t get me wrong, the flexible schedule is great. It’s also the reason a lot of agents don’t make it.

Back when we had five physical offices, I was trying to figure out how to sell agents on renting one. So I ran a little study. Average income of agents paying for office space versus agents working from home.

I don’t remember the exact numbers, but it was staggering. Something like 100K from home. Half a million from the office.

And yes, people told me those agents could afford an office because they were already making 500K. Fair point. But we’re talking a couple hundred bucks a month. That’s not what’s moving the needle

It was never about the office. It was about the structure and the schedule the office created.

There’s no question in my mind that the agents who had a set schedule with routines in place are on a whole, more productive. And they also seemed to have a better personal life too.

Are their exceptions? Of course, but success leaves clues and having a set schedule sets you up for success.

Lock in šŸ”’ šŸ“…

08/18/2026

Have you noticed that as information has become seemingly unlimited, clarity and confidence have declined?

I sure have, and it’s leading me to believe that, almost ironically, the more AI Chat people are using, the more valuable a trusted human is to help them make sense of it.

What a great opportunity to lean into your expertise and connect with people, helping them make sense of the market so they can move forward with clarity and confidence.

08/17/2026

My Honey-Do list just taught me a valuable lesson.

After living with a broken hinge on a cabinet door in my kitchen for longer than I’m comfortable admitting (don’t ask my wife), I finally took the time to fix it.

Ok, well, I don’t know how to fix things, so I took the time to find a person who could - Thank you, TaskRabbit!!!

And after the contractor left my home and everything was fixed, I couldn’t help but laugh at myself.

And after laughing, the lesson sank in.

By spending one hour finding the fix, I saved four hours of work... and that was the expert’s time. I bet it would have taken me longer; it wouldn’t have been done well, and I would have hated every minute of it.

So why didn’t I fix it? Because the hinge was broken, but it still kinda worked. And I had better things to do. Sound familiar?

We all have these things in our business that are ā€œbroken hinges.ā€

They are annoying, but they still kinda work, so we don’t take the time to fix them so our future self can enjoy the benefit.

That Google Drive folder structure that you can find anything in (because it’s all saved to your desktop)

That 2017 listing presentation is good enough for past clients, but when you have to compete for business, you’re embarrassed putting it on the kitchen table.

The bookkeeper hire that would finally make sure your tax returns are filed accurately and on time.

The list, just like my Honey-DO list, is endless. But these are all things that, if we spend time on them now, would multiply our time in the future, not to mention make our lives more enjoyable.

And here we are, three weeks out from being on the other side of Labour Day, heading into what typically is a busier time of the year.

What one broken hinge in your business could you fix that would make the future you want to give the present you a hug? Let me know in the comments.

Oh, and the contractor for your business isn’t a contractor; it’s a coach—so if you want help getting further, faster, let’s talk about how my team can get you there.

08/15/2026

Keep the main thing the main thing, team

08/13/2026

ā€œWe are kept from our goals, not by obstacles, but by a clearer path to lesser goals.ā€

That quote has been hitting me over the head all week like a ton of bricks 🧱🤯

It’s so easy to avoid doing the 10x work when you can do the 2x work right in front of you or the one that's more comfortable.

But real growth comes from adding new capacity and capabilities that only focused, deliberate effort can provide.

A helpful reminder when I am trying to hold myself accountable to this concept is: Saying yes to this means saying no to that.

Saying yes to that webinar is saying no to doing the work from that last webinar.
Saying yes to that lead outside my market is saying no to hiring that buyer's agent I know I need.
Saying yes to social media notifications is saying no to outlining my next marketing campaign

Good is often the enemy of great.

Have the courage to say no to most things so you can say yes to ones that ultimately matter to you.

08/12/2026

Coaching surfaced a pattern last week.

A number of my members said the same thing, in slightly different words: it was a relief to know they weren’t the only one on the struggle bus.

I get it. This business is a strange combination of highly social and deeply isolating. You’re around people all day and still convinced you’re the only one white-knuckling it.

So if you needed to hear it — you’re not.

But we didn’t stop at solidarity. We went to work on a framework I teach called the CORE FOUR, adapted from Dr. Greg Wells’ book The Ripple Effect: move better, eat better, sleep better, think better. Or how I frame it with clients — how’s your exercise, diet, sleep and mindfulness?

Stoplight each one right now.
🟢 Green = solid
🟔 Yellow = needs work
šŸ”“ Red = fallen off completely

Be honest. Nobody’s watching.

Here’s what I’ve observed in over ten years of coaching high-performance agents: when a business is stuck in a rut, it’s almost never the market, the brokerage, that seller, or that agent. It’s usually one or more of the CORE FOUR quietly out of whack.

Which is uncomfortable news and great news at the same time. Uncomfortable, because it’s you. Great, because it’s you — and that’s the one variable you actually control.

Which of the CORE FOUR would you like to improve over the next couple of weeks?

Happy International Mandy Wheatcroft Day šŸŽ‰ Today, she’s 38, and although it’s her special day, I believe this is an even...
08/07/2026

Happy International Mandy Wheatcroft Day šŸŽ‰

Today, she’s 38, and although it’s her special day, I believe this is an even more special year ahead.

37 featured the completion of her Master's in Clinical Counselling, her first trip to Europe when we visited Portugal in the fall, landing her dream job at Tall Tree Health, and, if not abundantly obvious from these photos, the year we brought Marley into our lives. Of course, lots of fun times with family and friends, good wine and taking advantage of living in a truly incredible part of this world.

Happy Birthday, my love šŸ˜

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V8Z0E4

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