30/04/2026
A $2.65M result in a distracted market doesn’t happen by accident. Hope is not a strategy. 👇
Selling your highest-value asset during severe weather events and school holidays requires more than just putting a sign on the lawn and waiting for buyers to show up. It requires a strategic campaign.
We recently took 6 King Edward Street to auction. As an investor and a Mt Eden local, I look at the market through the lens of raw data and methodology. Here is how we engineered competition:
📊 The Data:
Sold under the hammer: $2,650,000 (5% above CV)
Campaign Length: 21 Days
Foot Traffic: 50+ groups through the doors
The Climax: 3 active bidders fighting it out
⚙️ The Methodology:
We didn't rely on luck. We executed a strict pre-sale advisory checklist to maximize the ROI on the owners' recent updates.
We launched a multi-channel digital blitz with narrative-led video to manufacture emotional urgency.
We removed all barriers to entry, pushing extended open homes and relentless mid-week viewings.
🎯 The Market Reality:
The byproduct of this intense campaign? We are now sitting on a surplus of highly qualified, cash-ready buyers with budgets upward of $3,000,000 who missed out and are actively hunting in the Mt Eden area right now.
If you want a clear, principle-led assessment of how to position your home for this exact kind of result, send me a DM for a confidential chat. Let’s look at the data.
