JLA Realty - DFW

JLA Realty - DFW 20+Texas locations ๐ŸŒŽ Serving our communities ๐Ÿค Real Estate needs? Weโ€™re here to help ๐Ÿก Call today! https://linktr.ee/lisakeefe

Lisa Keefe, Broker Associate, JLA Realty

Lisa is a proud Texas gal with roots that run as deep as the Brazos River. Raised with a healthy dose of faith, family values, and a can-do spirit, she learned early on that hard work, integrity, and a dash of entrepreneurial grit are the keys to success. Her ancestors were among the first to settle west of the Brazos, and her grandparents were ambitious g

o-getters whose example Lisa eagerly soaked up. As the daughter of a career Army officer, Lisa grew up as an Army brat, experiencing the rich culture of American and European communities wherever her dad was stationed. That sense of adventure carried into her adult life when she married her partner-in-crime, Robert, in 1989โ€”two Army brats tying the knot and starting their own chapter. With Robert serving in the infantry and their daughter now a Captain in the US Army Reserves, the familyโ€™s military tradition is alive and thriving. Lisaโ€™s professional journey started with a BBA in Marketing from Sam Houston State University, followed by masterโ€™s studies in Health Services Administration at the University of Kansas. She spent over 20 years shaking things up in healthcare marketing before returning to her Texas roots in 2013. Back home near Houston, she dove into the real estate world, inspired by her fatherโ€™s investment property expertise. Lisa has a passion for service, exemplified in her committee work with Texas REALTORSยฎ and the Greater Metro West Association of REALTORSยฎ. She is a Texas REALTORSยฎ Leadership Program graduate and a Seniors Real Estate Specialist. She's involved in the Evergreen, Prime Time and Worship Arts ministries at North Side Baptist Church, serves as a 4-H horse project leader in Parker County, and volunteers as a certified therapeutic riding instructor at Stars and Strides Stables. Today, Lisa and Robert manage their own rental properties and have lovingly restored a century-old farmhouse thatโ€™s been in her family for generations. When sheโ€™s not navigating real estate deals or managing her properties, Lisa loves soaking up Texas sunsets, traveling, showing horses, playing with her labrador retrievers, and passing on her rich heritage and life lessons to her kids and grandkids.

One thing I took away from todayโ€™s JLA Weekly Call is that we can spend a lot of time waiting for things to get easierโ€”o...
09/03/2026

One thing I took away from todayโ€™s JLA Weekly Call is that we can spend a lot of time waiting for things to get easierโ€”or we can get better at handling whatโ€™s in front of us.

Things change. Plans change. Challenges come up. Thatโ€™s just part of life and work.

Instead of waiting for the โ€œperfectโ€ time, keep learning, keep showing up, and keep improving. The goal isnโ€™t to wait for an easier season. Itโ€™s to become better in the season youโ€™re in. ๐Ÿ’™

Parker Countyโ€™s August numbers show a market thatโ€™s slowing in activity but still moving. New listings were down to 371,...
09/02/2026

Parker Countyโ€™s August numbers show a market thatโ€™s slowing in activity but still moving. New listings were down to 371, pending sales fell to 182, and closed sales came in at 228 compared with last year.

At the same time, inventory dropped to 5.8 months, while homes averaged just 70 days on the market. Sellers also received 95.9% of their original list price, up from 93.9% last August.

Moving forward, I expect buyers to have fewer choices, while well-priced homes should continue to attract attention. If youโ€™re wondering what these numbers mean for your home, Iโ€™d be happy to put together a personalized market report for you.

One of the first things we look at on a horse property is the fencing. It may not be the most exciting feature, but it's...
09/02/2026

One of the first things we look at on a horse property is the fencing. It may not be the most exciting feature, but it's one of the most important.

Good fencing helps keep horses safe and gives you peace of mind. Replacing or repairing fencing after you buy can be expensive, so it's something we always encourage buyers to evaluate carefully.

๐Ÿก Horse Property Tip: Strong, safe fencing is an investmentโ€”not an expense.

Not every horse is the right fit for a beginner, and that's okay. A horse that's perfect for one family may not be the b...
09/01/2026

Not every horse is the right fit for a beginner, and that's okay. A horse that's perfect for one family may not be the best match for another.

Jennifer and I always encourage new horse owners to take their time, ask questions and lean on experienced people when making that decision. Starting with the right horse can make all the difference.

๐Ÿด Horse Talk Question: If you could own any breed of horse, what would it be? ๐Ÿ“ž ๐Ÿฎ๐Ÿด๐Ÿญ-๐Ÿฑ๐Ÿต๐Ÿฏ-๐Ÿต๐Ÿฏ๐Ÿด๐Ÿฎ

Donโ€™t be afraid to show your personality. Share what you enjoy, try something different, ask questions, and give people ...
08/31/2026

Donโ€™t be afraid to show your personality. Share what you enjoy, try something different, ask questions, and give people something they can connect with.

You donโ€™t always need a perfectly planned.
๐—ฆ๐—ผ๐—บ๐—ฒ๐˜๐—ถ๐—บ๐—ฒ๐˜€, ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐—ฎ๐˜‚๐˜๐—ต๐—ฒ๐—ป๐˜๐—ถ๐—ฐ ๐—ฎ๐—ป๐—ฑ ๐˜‚๐—ป๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐˜€๐˜ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€.

Parker County Weekly Market UpdateLooking ahead to the next few months, I expect buyers to continue having more options ...
08/31/2026

Parker County Weekly Market Update

Looking ahead to the next few months, I expect buyers to continue having more options and negotiating room as inventory stays healthy and homes take longer to sell. With nearly half of listings seeing price reductions, ๐—ฟ๐—ฒ๐—ฎ๐—น๐—ถ๐˜€๐˜๐—ถ๐—ฐ ๐—ฝ๐—ฟ๐—ถ๐—ฐ๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐—น๐—น ๐—ฏ๐—ฒ ๐—ธ๐—ฒ๐˜† ๐—ณ๐—ผ๐—ฟ ๐˜€๐—ฒ๐—น๐—น๐—ฒ๐—ฟ๐˜€. At the same time, buyers who are prepared could find some good opportunities.

Iโ€™ll be keeping an eye on these numbers as we head into the fall market. ๐Ÿก ๐—ง๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฏ๐˜‚๐˜†๐—ถ๐—ป๐—ด ๐—ผ๐—ฟ ๐˜€๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด? ๐—Ÿ๐—ฒ๐˜โ€™๐˜€ ๐˜๐—ฎ๐—น๐—ธ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜„๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ฐ๐—ผ๐˜‚๐—น๐—ฑ ๐—บ๐—ฒ๐—ฎ๐—ป ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚.

Happy Sunday! ๐Ÿค A little reminder for the week ahead: there is strength in being gentle, patient, and humble. Trust God,...
08/30/2026

Happy Sunday! ๐Ÿค A little reminder for the week ahead: there is strength in being gentle, patient, and humble. Trust God, keep your heart open, and let Him lead you where you need to go.

Wishing you a peaceful and blessed week. ๐ŸŒฟ๐Ÿ™

Flexible support should mean flexible terms, too. ๐Ÿ’ผ Every business has different needs, and those needs can change over ...
08/29/2026

Flexible support should mean flexible terms, too. ๐Ÿ’ผ Every business has different needs, and those needs can change over time. Thatโ€™s why Cyberbacker offers options that can adjust with your businessโ€”without long-term contracts or unnecessary commitments.

If youโ€™re looking for support that can grow and flex with you, letโ€™s connect. Iโ€™d love to chat about what you need. ๐Ÿค

Sometimes, itโ€™s not the lack of information that keeps us from making a housing decisionโ€”itโ€™s the fear of making the wro...
08/28/2026

Sometimes, itโ€™s not the lack of information that keeps us from making a housing decisionโ€”itโ€™s the fear of making the wrong one.

I hear questions like, โ€œWhat if I wait too long?โ€ or โ€œWhat if I regret moving?โ€ And honestly, those are completely understandable. You donโ€™t have to rush. The right information can help you feel more confident about what comes next.

If youโ€™re thinking about downsizing, aging in place, or simply planning ahead, letโ€™s connect. Iโ€™m always happy to talk through your options with you. ๐Ÿ’™

One of my biggest takeaways from todayโ€™s JLA Weekly Call: we donโ€™t have to have every answer.When a client asks about le...
08/27/2026

One of my biggest takeaways from todayโ€™s JLA Weekly Call: we donโ€™t have to have every answer.

When a client asks about legal, tax, financial, inspection, or other specialized matters, our job is to connect them with the right professionalโ€”not give advice outside our expertise.

Knowing when to refer someone is just as important as knowing how to help. ๐Ÿค
Protect your clients, protect yourself, and build a strong professional network.

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PO Box 1153
Aledo, TX
76008

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