08/19/2026
PSA: ๐ง๐ต๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฑ๐ผ๐ฒ๐๐ปโ๐ ๐ฐ๐ฎ๐ฟ๐ฒ ๐ต๐ผ๐ ๐บ๐๐ฐ๐ต ๐๐ผ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐๐ผ ๐ด๐ฒ๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ผ๐๐ฟ ๐ต๐ผ๐บ๐ฒ ๐๐ฎ๐น๐ฒ. ๐ฌ
I came across something interesting today while searching the MLS for properties for a client.
One of the photos looked VERY familiar. I clicked on the listing and quickly realized why. It was a property I sold late last year.
Of course I was curious, so I took a closer look.
The property was put back on the market about six months after it was purchased for $125,000 more than it sold for.
Naturally, my first thought wasโฆ what changed?
Looking through the photos and property details, the answer appears to be not much. There arenโt any significant renovations or improvements that would explain the increase, and the market certainly hasnโt appreciated enough in six months to account for another $125,000 in value.
Fast forward 122 days.
The property is still on the market. The price has been reduced by $20,000, but itโs still listed for more than $100,000 above what it sold for last year.
Hereโs the thing sellers sometimes forget: sales history is readily available. Buyers, their agents and appraisers can all see it.
If you bought a property six months ago and youโre asking someone to pay $125,000 more for it today, theyโre naturally going to ask: What changed? What am I getting today that wasnโt there six months ago?
Wanting or needing a certain amount from the sale doesnโt make a property worth that amount. The market determines value.
Marketing matters too. This particular property has 65 acres, and when I listed it, I used aerial photography to help buyers see and understand the land they were buying. Rural properties, acreage and investment properties often need to be marketed differently than a house in a subdivision. The current marketing simply isnโt telling the full story of what this property has to offer.
But even great marketing canโt overcome a price the market isnโt willing to support.
Price it appropriately. Market it well. Give buyers a reason to choose your property over everything else they could buy.
