Williams Roth Group

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Williams Roth Group The Williams Group is a commercial real estate brokerage team under the Lee & Associates platform.

Our October 2026 industrial market update for North County San Diego, from Williams Roth Group at Lee & Associates North...
10/16/2026

Our October 2026 industrial market update for North County San Diego, from Williams Roth Group at Lee & Associates North San Diego County:

- Closed Sales: $16,446,163 across 51,755 SF. Three sales in Escondido and Carlsbad, California, led by the 37,472 SF multi-tenant industrial property at 1310-1314 Industrial Avenue in Escondido at $10,946,163.

- Leases Completed: 108,804 SF. Three transactions in Oceanside, Carlsbad, and San Diego, including a 60,472 SF renewal at 1319 Rocky Point Drive in Oceanside.

- In Escrow: 49,152 SF. 2620 Temple Heights Drive in Oceanside and 1120 N Melrose Drive in Vista, with our team representing the seller on both.

- Direct Asking Rents: $1.25 to $1.50/SF NNN. Across our lease listings with published rates in Oceanside, Vista, and Carlsbad. Two subleases are priced under $1.00/SF NNN.

- Sale Asking Prices: $265 to $360/SF. Across four for-sale listings in Escondido, Vista, and San Marcos, including 325 Market Place in Escondido, new to market at $3,959,280.

Let us know if we can advise in any way on your industrial real estate needs.

Rusty Williams, SIOR | Chris Roth, SIOR | Jake Rubendall, SIOR | Andrew Kenny

The Williams Roth Group is pleased to share that Jake Rubendall, SIOR, Principal and current president of the San Diego ...
10/14/2026

The Williams Roth Group is pleased to share that Jake Rubendall, SIOR, Principal and current president of the San Diego SIOR chapter, will be attending the Fall Conference in New York City this week.

The SIOR Fall Conference brings together commercial real estate professionals from across the country for market discussions, networking, and continuing education. For Jake, the conference also represents an opportunity to engage with SIOR leadership and members on behalf of the San Diego chapter he currently leads.

We are proud to have Jake representing the Williams Roth Group and the San Diego industrial CRE community at the national level.

If you will be at the conference and would like to connect, reach out to Jake directly.

Jake Rubendall, SIOR | (760) 448-1369 | [email protected]
Williams Roth Group | Lee & Associates
williamsrothgroup.com

For Sale | 10,998 SF Industrial Owner User Opportunity | Escondido, CA325 Market Place is a 10,998 SF industrial owner u...
10/14/2026

For Sale | 10,998 SF Industrial Owner User Opportunity | Escondido, CA

325 Market Place is a 10,998 SF industrial owner user building in Escondido, California. The office was recently improved and totals 2,820 SF, with the balance in warehouse.

The building features four oversized grade-level doors, 16' to 18' clear height, and 200a power. It sits on 0.59 acres with 14 parking spaces, a fenced exterior area, and M-1 zoning. The site is minutes from I-15 and CA-78.

Asking Price: $3,959,280

RUSTY WILLIAMS, SIOR | CHRIS ROTH, SIOR | JAKE RUBENDALL, SIOR

https://www.lee-associates.com/elee/sandiego/WilliamsGroup/Brochures/325MarketPl_Brochure_100626.pdf

Just Sold! $4,300,000 | Carlsbad, CAWe're pleased to announce the successful sale of 6194, 6196, and 6198 Innovation Way...
10/12/2026

Just Sold! $4,300,000 | Carlsbad, CA

We're pleased to announce the successful sale of 6194, 6196, and 6198 Innovation Way in Carlsbad, California. The three adjoining flex condominium units at The Towers at Bressi Ranch total 11,739 SF and feature two-story office space and an improved warehouse with heavy power, an extensive exhaust system, soundproofing, and three grade-level doors.

Williams Roth Group at Lee & Associates North San Diego County represented the buyer, CriticalArc, in its acquisition of a new headquarters and training center.

Jake Rubendall, SIOR | Rusty Williams, SIOR | Chris Roth, SIOR

Just Leased! 37,311 SF | Carlsbad, CAWe're pleased to announce the successful lease of Suite 100 at 5830 El Camino Real ...
10/09/2026

Just Leased! 37,311 SF | Carlsbad, CA

We're pleased to announce the successful lease of Suite 100 at 5830 El Camino Real in Carlsbad, California.

The 37,311 SF industrial suite is approximately 30% office and 95% climate-controlled, and features 24'6" clear height, two dock high doors, two grade level doors, 1,600a power, and 103 parking stalls.

Williams Roth Group at Lee & Associates North San Diego County represented the tenant.

Rusty Williams, SIOR | Chris Roth, SIOR | Jake Rubendall, SIOR

Just Sold! $10,946,163 | Escondido, CAWe're pleased to announce the successful off-market sale of Brickyard Industrial P...
10/07/2026

Just Sold! $10,946,163 | Escondido, CA

We're pleased to announce the successful off-market sale of Brickyard Industrial Park at 1310-1344 Industrial Avenue in Escondido, California. The 37,472 SF, two-building, M2-zoned property includes sixteen industrial suites with minimal office buildout and grade level roll-up doors, with access to Highway 78 and Interstate 15.

Williams Roth Group at Lee & Associates North San Diego County represented the seller, Focus Real Estate.

Rusty Williams, SIOR | Chris Roth, SIOR | Jake Rubendall, SIOR

For Lease | 16,532 SF Industrial/Flex Building | Carlsbad, CA5607 Palmer Way is a 16,532 SF industrial/flex building in ...
10/05/2026

For Lease | 16,532 SF Industrial/Flex Building | Carlsbad, CA

5607 Palmer Way is a 16,532 SF industrial/flex building in Carlsbad, California. It is split evenly between approximately 8,266 SF of office and 8,266 SF of warehouse.

The building has 24' clear height, 1,200a / 277-480v power, and one 14' x 18' grade level door. There are 39 parking spaces, a 2.36/1,000 ratio, plus an outdoor patio with a BBQ.

$1.50/SF NNN

Visit our website for the full brochure: https://williamsrothgroup.com/

Rusty Williams, SIOR | Chris Roth, SIOR | Jake Rubendall, SIOR

Otay Mesa accounts for 14 of the 27 industrial buildings of 55,000 SF and up currently for sale in San Diego County.Toge...
10/02/2026

Otay Mesa accounts for 14 of the 27 industrial buildings of 55,000 SF and up currently for sale in San Diego County.

Together those buildings total 1,867,643 SF, or 61% of countywide for-sale square footage. The five largest buildings on the market, each 183,695 SF or more, are all in Otay Mesa.

Our September 2026 Large Industrial Report has the full for-sale table by submarket and size, along with the last 10 completed sales and current lease availability.

Send us a message with the word INDUSTRIAL and we'll send you the full report.

The September 2026 Large Industrial Report for San Diego County is out, covering buildings of 40,000 SF and up.· Availab...
09/30/2026

The September 2026 Large Industrial Report for San Diego County is out, covering buildings of 40,000 SF and up.

· Available for lease: 8,215,356 SF across 88 spaces. South County holds 55.5% of it, and East County has none.
· Average NNN asking rates: $1.17 South, $1.25 North, $1.54 Central.
· For sale, 55,000 SF and up: 27 buildings. 14 of them are in Otay Mesa, making up 61% of for-sale square footage.
· Last 10 sales: $159.83 to $341.87 per SF where disclosed, including 2081 Faraday Avenue in Carlsbad at $45,000,000.

We broke down each figure by submarket in our latest download.

Find it on our website.

Let us know if we can advise in any way on your industrial real estate needs.

An investor client came to us looking for an industrial acquisition in the $5 million range in North County San Diego.We...
09/28/2026

An investor client came to us looking for an industrial acquisition in the $5 million range in North County San Diego.

We ran through every on and off market option. One building, 1833 Diamond in San Marcos, had been listed for more than three years. Buyers passed on it for the time on market and for a floor plan that did not work as configured.

We saw a building that could be fixed. The plan was to remove the mezzanine square footage and open up the warehouse.

Taking out mezzanine reduces the building's total square footage, and with it the value on paper, so the purchase price had to account for both the remodel and the years the property had sat.

The asking price was $3,499,000. Our client closed in August 2023 at $2,636,929.

The renovation went ahead as planned. In August 2025 the 15,393 SF building sold for $4,070,000 to a buyer our team also represented.

From the client:

"This team has unmatched market knowledge and consistently identifies opportunities we never would have seen on our own. Their expertise gave us the confidence to make informed real estate decisions every step of the way. We couldn't recommend them more highly."

Williams Roth Group at Lee & Associates North San Diego County represented the buyer in the 2023 acquisition, and both the seller and the buyer in the 2025 sale.

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1902 Wright Place, Ste 180
Carlsbad, CA
92008

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