Williams Roth Group

Williams Roth Group The Williams Group is a commercial real estate brokerage team under the Lee & Associates platform.

Full Building Lease Expansion | 2856 Whiptail Loop, CarlsbadThe Williams Roth Group represented the landlord at 2856 Whi...
08/12/2026

Full Building Lease Expansion | 2856 Whiptail Loop, Carlsbad

The Williams Roth Group represented the landlord at 2856 Whiptail Loop, where an existing tenant expanded by 52,630 SF to occupy the entire 123,507 SF industrial building.

The team had listed the vacant portion when the current occupant indicated interest in taking the balance. The transaction moved from there.

Power capacity factored into the decision. The Class A headquarters building carries 12,000 amps of 277-480 volt service, and the tenant had already built its operations around that infrastructure.

Delivered in 2018, the building also offers 32' clear height, a 1.67/1,000 SF parking ratio, and extensive dock and grade loading.

The expansion keeps the tenant in place with room to grow.

Congratulations to all parties involved.

Rusty Williams, SIOR | Chris Roth, SIOR | Jake Rubendall, SIOR

08/07/2026

What happens when a building's lease is way below market rent?

Chris Roth and Rusty Williams got into this exact scenario on the podcast, a below-market lease sitting at fifty cents a square foot with five years left on the deal.

Rusty's take: it's rough for a seller, but it's a real opportunity for a buyer. Since the building gets valued off its income, a lease priced at half of market rent means a buyer can pick it up for roughly half of what it would be worth vacant or leased at full market rate.

Chris pointed out where this works best. Investors chasing a value-add play tend to want one to three years left on the lease, so they can push toward that upside faster. A lot of buyers are looking to flip within the first few years, which is exactly the group drawn to deals like this.

Watch the full clip at the link here: https://youtu.be/BK8UOknbeSg

📞 Chris Roth, SIOR | (760) 448-2448
📞 Rusty Williams, SIOR | (760) 448-2453
📞 Jake Rubendall, SIOR | (760) 448-1369
📞 Andrew Kenny | (760) 929-7841
🌐 williamsrothgroup.com

Sometimes the situation is more nuanced than just "find a tenant."This owner already operates his business out of the bu...
08/03/2026

Sometimes the situation is more nuanced than just "find a tenant."

This owner already operates his business out of the building next door. When he acquired this 16,666 SF freestanding industrial building in Oceanside's Rancho Del Oro community, he didn't need the whole thing right away.

He needed it filled, but on his terms.

He came to us with a specific ask. Find a short-term tenant who could lease the majority of the space while he retained a portion for his own use. Not a standard lease situation. Not a simple fill-and-forget deal.

We got to work.

Through our marketing efforts, we identified a tenant actively looking to relocate their business into a new space. We toured them through the property, and the fit was right.

The lease we negotiated gave the tenant the space they needed to operate and grow. It gave the owner the income from the majority of the building while keeping a portion available for his own operations.

Everyone got what they needed.

This is the kind of deal that doesn't have a template. It requires understanding what the owner actually needs, not just what the building can do, and structuring something that works for both sides.

If you own industrial property in North County San Diego and have a situation that doesn't fit a standard mold, that's exactly the kind of problem we like to solve.

08/03/2026

What does a good cap rate actually look like in today's market?

Rusty Williams shared a real example on the podcast, a deal we currently have in escrow at a five and a half cap.

That number reflects a strong deal, good credit, a good building, a solid location, a five-year lease with annual increases running five to six percent. Once you move into buildings with more challenges, lower or inflated lease rates, or extra complications in the deal, cap rates push into the sixes.

Chris wrapped it up with the bigger takeaway. If you're a tenant, hire an agent and look at both renewal and relocation options, no matter where you're located. If you're a landlord, talk to someone who can walk you through what the market looks like if your tenant leaves, and get help navigating the negotiation or renewal.

Watch the full clip at the link here: https://youtu.be/BK8UOknbeSg

📞 Chris Roth, SIOR | (760) 448-2448
📞 Rusty Williams, SIOR | (760) 448-2453
📞 Jake Rubendall, SIOR | (760) 448-1369
📞 Andrew Kenny | (760) 929-7841
🌐 williamsrothgroup.com

07/31/2026

What do most tenants not know when it comes to renewing a lease?

Rusty Williams broke down a gap we see all the time on the podcast.

A lot of tenants don't realize what landlords are actually willing to offer beyond base rent. Free rent, tenant improvement dollars to fix up a space, these concessions show up in nearly every transaction. If you don't know what kind of free rent is typically given on a five-year lease, that's information you need before renegotiating with your current landlord.

We laid out how tenants should approach it. Hire an agent. Go look at every option in the market like you're actually planning to leave. Negotiate on those buildings for real. Take everything you've lined up back to your current landlord and negotiate from a position of strength.

Create a genuine scenario where leaving is real. That's how you know you're getting the best deal on the table, whether you renew or not.

Watch the full clip at the link here: https://youtu.be/BK8UOknbeSg

📞 Chris Roth, SIOR | (760) 448-2448
📞 Rusty Williams, SIOR | (760) 448-2453
📞 Jake Rubendall, SIOR | (760) 448-1369
📞 Andrew Kenny | (760) 929-7841
🌐 williamsrothgroup.com

July was a busy month for the Williams Roth Group.Here is a quick look at what the team has been working on across North...
07/29/2026

July was a busy month for the Williams Roth Group.

Here is a quick look at what the team has been working on across North County San Diego.

Closed:
1615-1621 La Mirada Drive, San Marcos | 3.95 Acres IOS | $8,000,000 | Represented Seller and Buyer
2438, 2440, 2446 Cades Way, Vista | 33,573 SF Three Building Portfolio | $9,100,000 | Represented Seller and Buyer

Leased:
2856 Whiptail Loop, Carlsbad | 52,360 SF Industrial | Represented the Landlord
12170 Paine Pl, Poway | 10,089 SF Industrial | Represented the Tenant

In Escrow:
2620 Temple Heights Drive, Oceanside | 34,168 SF
1120 N Melrose Drive, Vista | 14,984 SF
1377 Armorlite Drive, San Marcos | 14,976 SF
5150 Avenida Encinas, Carlsbad | 2,544 SF Office

Two significant sales closed. Four transactions either leased or subleased. Four more in escrow working toward close.

The market is moving. The team is moving with it.

If you want to know what is happening in your submarket, what your building might be worth, or what options exist for your business right now, reach out. We are glad to be a resource.

Click the image to view the full July Market Update including current listings and off-market opportunities.

📞 Rusty Williams, SIOR | (760) 448-2453
📞 Chris Roth, SIOR | (760) 448-2448
📞 Jake Rubendall, SIOR | (760) 448-1369
📞 Andrew Kenny | (760) 929-7841
🌐 williamsrothgroup.com

07/29/2026

How much has San Diego's industrial vacancy actually shifted over the last 15 years?

We broke down the numbers on the podcast, and the swing is bigger than most people realize.

Back in 2009, county industrial vacancy peaked at 9.7 percent. During COVID, as everything got absorbed by Amazon and the surge in demand, it dropped all the way down to 1.9 percent. Now we're back up to 6.9 percent.

The last couple of years have been a rough climb back up, but it feels like things are starting to level off.

Our take heading into next year: vacancy stabilizes, maybe eases down slightly, and rates settle into a steadier place.

Watch the full clip at the link here: https://youtu.be/BK8UOknbeSg

📞 Chris Roth, SIOR | (760) 448-2448
📞 Rusty Williams, SIOR | (760) 448-2453
📞 Jake Rubendall, SIOR | (760) 448-1369
📞 Andrew Kenny | (760) 929-7841
🌐 williamsrothgroup.com

07/27/2026

What does it actually cost a landlord when a tenant walks away?

Chris Roth broke it down on this episode, and it's more than most people think.

Most buildings in today's market are facing real competition. If a tenant leaves, that landlord is likely looking at downtime before the space gets filled again.

Chris's take: if the landlord likes the tenant, a renewal is almost always worth pursuing.

Renewals save money on commissions, since open market deals typically come with higher commission costs. They save time sitting vacant. And they usually mean fewer tenant improvements, because whatever the current tenant needs is often less than what it takes to get a vacant building market ready for someone new.

A new tenant can bring specific requirements that mean a full remodel, and that cost falls on the landlord, whether paid upfront or amortized into the deal.

In this market, renewing the right tenant is the smarter move for landlords.

Watch the full clip at the link here: https://youtu.be/BK8UOknbeSg

📞 Chris Roth, SIOR | (760) 448-2448
📞 Rusty Williams, SIOR | (760) 448-2453
📞 Jake Rubendall, SIOR | (760) 448-1369
📞 Andrew Kenny | (760) 929-7841
🌐 williamsrothgroup.com

Martin Furniture had a lease coming due on 115,520 SF in San Diego.They weren't set on staying. Tariffs were pushing the...
07/27/2026

Martin Furniture had a lease coming due on 115,520 SF in San Diego.

They weren't set on staying. Tariffs were pushing them to consider bringing in more overseas inventory, which meant they might need closer to 165,000 SF. Staying put, moving, or upsizing were all on the table.

They came to us to survey the market and get real options before making any decisions.

We identified every property in San Diego that could work at 115,000 SF and up. We submitted formal RFPs and negotiated terms on five different buildings, including the renewal at their existing location.

Then we let the competition do the work.

Every proposal we had on the table gave us leverage with the current landlord. When the dust settled, Martin Furniture renewed for 3 years at a 35% reduction from the rate the landlord originally proposed.

They also walked away with tenant improvement dollars to update their office space and employee restrooms.

No disruption to operations. Better economics. A space that works for where the business is headed.

That's what a thorough process looks like.

If your lease is coming up in the next 12 to 24 months, now is the time to start considering your options.

You can reach us at any of the following:

- Andrew Kenny: (760) 929-7841 / [email protected]
- Rusty Williams, SIOR: (760) 448-2453 / [email protected]
- Chris Roth, SIOR - (760) 448-2448 / [email protected]
- Jake Rubendall, SIOR - (760) 448-1369 / [email protected]

07/24/2026

How do you know a tenant isn't actually leaving?

On this episode, Rusty Williams and Chris Roth got into how landlords read tenant behavior before a renewal.

If a tenant hasn't toured a single building, hasn't made an offer, and doesn't even have a broker working on their behalf, that tells you something. It's a strong sign they aren't going anywhere.

Rusty and I talked through what that means for negotiating leverage on the landlord side.

We also looked at where the San Diego industrial market sits right now. Steady. Normalized. No flood of inventory, no shortage of supply either.

Rusty's take: in a market like this, landlords can afford to push for shorter renewal terms, one to two years, because the outlook favors landlords even more a year or two from now.

Watch the full clip at the link here: https://youtu.be/BK8UOknbeSg

📞 Chris Roth, SIOR | (760) 448-2448
📞 Rusty Williams, SIOR | (760) 448-2453
📞 Jake Rubendall, SIOR | (760) 448-1369
📞 Andrew Kenny | (760) 929-7841
🌐 williamsrothgroup.com

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1902 Wright Place, Ste 180
Carlsbad, CA
92008

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Tuesday 8am - 5pm
Wednesday 8am - 5pm
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