09/02/2026
Placemaking isn’t a mood board. It’s a line item.
The mistake we keep seeing: teams treat “cool factor” like a finishing touch — something you layer on once the anchor’s signed and the parking’s poured. It’s not. It’s underwriting. Miss that window and you’re not adding placemaking later. You’re apologizing for its absence with better paint.
Plan it in month one, or don’t plan it at all.
Part 1 is in our grid if you missed it. Part 3 is coming. Or DM us while your project’s still early enough for this to matter. 🔧