04/17/2026
The data is beginning to show what many agents have been telling their sellers in the last year:
Price right from the beginning, not aspirationally.
A new Realtor.com survey finds 83% of sellers expect to get their asking price or higher, yet 39% anticipate needing to cut prices or offer concessions, up sharply from 30% a year ago.
"Pricing realistically from the start typically leads to faster sales, lower carrying costs, and stronger initial buyer demand, which put the seller in a better negotiating position and often result in a higher net outcome," says Denver agent Michelle Schwinghammer.
With three-quarters of sellers hoping to close within four months, the message for agents is clear: use this data to set realistic expectations early.
Read more: https://rltor.cm/E5RXpO
