09/02/2026
You can spend a lot of money getting the inside of a property right, but if the outside gives buyers the wrong first impression, you may never get the chance to show it off.
At a previous Invest CLE event, Jenny Gennaro talked about why she pays so much attention to the exterior when preparing homes for the market. Small details can change how a property feels before someone even walks through the front door.
For investors, curb appeal doesn’t always mean a major landscaping project. Sometimes it’s just making sure the entrance feels clean, cared for, and inviting.
Before your next listing or flip hits the market, take a walk from the street and look at the property like a buyer would.
Would you walk in?