06/08/2026
🎢 Most FEC operators don’t lose on concept.
They lose on location.
A strong trampoline park or entertainment concept in the wrong box, market, or co-tenancy mix will underperform every time.
📍 Site selection isn’t a checkbox.
It’s the highest-leverage decision before you sign a lease.
Here’s what separates performing sites from ones that drain your P&L:
📊 Demographics first. Simple.
🏬 Co-tenancy drives traffic. The best FEC sites sit near grocery anchors, casual dining, and family-oriented retail. Destination concepts still need habit formation.
🚗 Visibility and access matter more than most admit. If parents can’t see you or can’t easily turn in, you’re losing daily walk-ins.
🏗️ Parking, clear height, flooring, excavation, and facade access aren’t surprises. They’re underwriting variables for your LOI, not your build-out.
📜 Zoning and landlord flexibility separate good deals from expensive mistakes.
🏢 Top brands like Main Event, Urban Air, and Altitude Sports have turned this into repeatable site filters.
🚀 The fastest-growing operators are simply following that discipline.
💬 What site factor has surprised your team most in a lease negotiation?
