09/19/2026
Pull up an AI tool on your phone right now. Let's do this exercise on you.
Pretend you're about to meet with a homeowner about listing their property. Ask the AI: tell me everything about this person. Their property, how long they've owned it, their family, their business, their core values. Then ask it for a framework on exactly what to say when you meet them.
Here's what's wild. It'll know so much about them it'll blow your mind. And that's exactly the point.
Now you walk into the appointment and say "I see you're in real estate, I see you're a coach and trainer, I see you operate in multiple states." You're not guessing anymore. It'll even tell you how to talk to them, down to which topics actually matter to that specific person.
Yes, this takes real time. About an hour of research before every appointment, sometimes before you even make the call. But if you've got a hit list of 20, 30, 50 hot prospects in your top two tiers, is an hour really too much to ask?
I don't know your hourly rate. But I know your average commission. If that commission's worth $10k, $15k, $20k, even $50k, is an hour of research worth it to you?