08/14/2026
Introducing The Rock Loves Rock, our 2026 summer sales competition at Pacific Coast Commercial.
Over the past few months, our brokers have been putting in the work, and it’s been fun to watch the momentum build. So far, we already have 9 automatic tickets locked in, and the Top 10 leaderboard is stacked.
The Rock Loves Rock is all about knowing our inventory, sharing opportunities, bringing teammates into deals, and creating more momentum across the brokerage. Yes, there’s definitely some healthy competition involved, but one of the biggest goals is to encourage more collaboration between our agents and teams.
Here’s how it works:
Top 10 GCI: The top 10 agents based on qualified in-house deal GCI earn an invitation.
Collaboration Win: Any agent who completes a qualified deal with another PCC agent or team outside of the listing team automatically earns an invitation, regardless of deal size.
And the prize? PCC Day in the Bay! Hosted by our President | Brokerage, Tommas Golia, it’s an afternoon aboard a private 50-foot motor yacht on San Diego Bay to celebrate the summer wins.
With just two weeks left, the big question is… who’s going to be on that boat in October?
Of course, our clients always come first. This competition doesn’t change our responsibility to find the best opportunities for them, it simply gives our team another reason to communicate, collaborate, and create opportunities together.
A little healthy competition. A lot of teamwork. And a strong finish ahead.
Know the inventory. Work together. Bring the deals in. Be Boulder.
