Allison Richards

Allison Richards Since 2020, she and her team have closed more than $450 million in sales volume, consistently ranking among the top-performing small teams in Florida.

Principal, The Richards Group at Compass

#1 Compass Small Team by Volume on 30A

Top 5% of RealTrends Verified Small Teams in the U.S.

$450M+ Career Sales

Certified Luxury Home Marketing Specialist | REALM Allison Richards is the Founder and Principal of The Richards Group at Compass 30A, a RealTrends Verified luxury real estate team serving Scenic Highway 30A, Santa Rosa Beach, Rosemary Beach,

Alys Beach, WaterColor, WaterSound, Seaside, Inlet Beach, Miramar Beach, Destin, and Northwest Florida’s Emerald Coast. With more than 25 years of experience in Florida real estate, Allison is known for her thoughtful, highly personalized approach and strong market insight. She advises clients on pricing, positioning, and presentation, drawing on her expertise in design and staging to ensure each property is brought to market with intention. Through her boutique team at The Richards Group, Allison offers a hands-on, relationship-driven experience that goes beyond the transaction. She helps clients not only find the right property, but feel at home on 30A - offering tailored guidance on neighborhoods, clubs, restaurants, and trusted local resources, particularly for those relocating or purchasing from out of state. Allison represents buyers and sellers of luxury primary residences, second homes, vacation properties, and investment assets throughout 30A, Santa Rosa Beach, Inlet Beach, Miramar Beach, and Destin. Nearly half of her business comes from referrals and repeat clients, reflecting a reputation built on trust, discretion, and results. A recognized voice in the luxury real estate industry, Allison is frequently invited to speak on topics including secondary-home markets, migration trends, and the evolving role of AI and technology in real estate marketing. She is a recipient of the 2026 REALM CROWN Award and holds the Certified Luxury Home Marketing Specialist (CLHMS) designation. She is also a founding member of LUX Exclusives, and member of REALM Global and the East Coast Network, providing her clients unparalleled access to a highly curated and connected community of top agents, exclusive properties, luxury assets, and special opportunities across the country. A full-time 30A resident since 2008, Allison is an avid equestrian and outdoor enthusiast, she enjoys spending time riding, biking, and enjoying the beach. Her philanthropic work has her serving on the board of Agents against Cancer and an avid supporter of Westonwood Ranch. Her connection to the 30A community - combined with her thoughtful approach and commitment to long-term relationships - defines the experience she delivers to every client.

09/01/2026

White-glove service is the most overused phrase in luxury real estate. I should know. It has probably appeared on my own marketing at some point.

Here is my problem with it. It describes nothing. Every agent on 30A claims it, which means no buyer or seller can act on it.

So I have started answering a different question: what does the service actually look like?

Last month it looked like this. I spent an afternoon inside one of my Miramar Beach listings, moving furniture, resetting the courtyard, and walking every room the way its most likely buyer would. Not directing a vendor. Doing it.

That property will be evaluated as a family retreat, a second home, and a performing rental, often by the same buyer in the same visit. My job is to make sure the home answers those questions before anyone asks them. Where does everyone sleep. How do the pool and loggia actually get used. What does this look like the weeks we are not here.

The fewer mental gymnastics a buyer has to perform, the stronger the position. Presentation is pricing strategy.

If you are interviewing listing agents this year, skip the adjectives. Ask what their last three listings required of them personally. The specific answers will tell you everything.

08/31/2026

Can you say ROI Shunk Gulley Oyster Bar Vue on 30a🌊🏄‍♂️🏖️

08/31/2026

Most beach houses ask you to choose between the family reunion and the balance sheet. Twenty-one Penny Lane declines the premise. Built in 2022, sleeps 24, no HOA, and a rental operation already running.

📍21 Penny Lane
Santa Rosa Beach, FL

10 Bedrooms
9 Full Bathrooms
2 Half Bathrooms
5,992 SqFT

Why you’ll love it
→ 8 king master suites and 2 bunk rooms, sleeping 24
→ Heated gunite pool with swim-up spa, linear gas fire wall, and built-in gas grill
→ Elevator to every level, chef’s kitchen with six-burner gas range, plus a third-level kitchenette
→ No HOA, with the option to continue the existing Southern Holiday Homes rental partnership

Offered at: $3,800,000

💬 Comment PENNYLANE and we’ll send you the full listing
📲 For details connect with Allison Richards

08/27/2026

// Summer isn’t over yet, and neither is your chance to make this Blue Mountain Beach cottage yours.

Sea-Renity is now offered at $1,400,000, a $125,000 price improvement from its previous price of $1,525,000.

Set on a landscaped quarter-acre lot, the property offers plenty of room outdoors with a heated pool and hot tub, fire pit, and dedicated grilling area. Redfish Village and Blue Mountain Beach Access are nearby, putting dining, shopping, and the Gulf within easy reach.

🐟 Comment BLUE for the listing link

08/24/2026

I spent the afternoon walking 220 N Saint Francis Drive the way a buyer would, and the thing that stays with you is the water. The architecture wraps around the courtyard pool instead of hiding it out back, so it follows you through the glass from the kitchen to the living room to the loggia. By evening the pool lighting comes on and the whole center of the house glows.

It was built for a full table. Sixteen people can sleep here comfortably, and the beach is a short walk through the gate toward Old 98. I kept thinking about the version of this house in July, wet towels on the loggia, someone at the grill, kids doing one more lap before dinner.

Miramar Beach, in Emerald Waters Village. Offered at $1,800,000, fully furnished.

👋 If you want to see it in person, reach out to me directly or comment SAINT for full listing details.

New to Market on 30A.Set at the quiet end of Seacrest Beach, just one lot from the Alys Beach line, this fully furnished...
08/22/2026

New to Market on 30A.

Set at the quiet end of Seacrest Beach, just one lot from the Alys Beach line, this fully furnished coastal retreat pairs a flexible three-story layout with balconies on every level and a private top-floor retreat. Add in deeded beach access, tram service and Seacrest’s sought-after amenities, and the location is hard to beat.

💬 Comment SEACREST to get DM’d the link with full listing details.

Something special is coming to Seacrest Beach.Positioned at the quiet end of Beach Bike Way, just one lot from the Alys ...
08/21/2026

Something special is coming to Seacrest Beach.

Positioned at the quiet end of Beach Bike Way, just one lot from the Alys Beach line, this fully furnished 30A retreat is about to hit the market.

Want the first look, including price, bedrooms, baths and full property details?

💌 Comment SEACREST to get DM’d the link with details.

08/19/2026

Well-being. Community. Legacy.

You’re invited to Wealth Redefined, an intimate Private Network for Leading Luxury Real Estate Advisors salon gathering on 30A designed to spark meaningful conversations and connections.

WEDNESDAY, SEPTEMBER 30
A REALM welcome dinner. An unhurried table that sets the tone for everything that follows.

THURSDAY, OCTOBER 1
One day, five distinct moments.

Sunrise Ritual. Sound, music, and movement on the beach at 7:00 AM.

Wealth Redefined Summit. Voices on wellness, wealth strategy, and legacy.

The Artist’s Hour. The afternoon slows down in the company of 30A artist Justin Gaffrey Gallery

Evening Delights. The day moves to a private beachfront residence.

Nightfall on the Gulf. A bonfire under the October sky.

Presented by Allison Richards | 30A Luxury Realtor in partnership with Private Network for Leading Luxury Real Estate Advisors

🎟️ Tickets are available now on Eventbrite. Tap the link in bio to reserve your spot.

Thank you to our partners, vendors, and sponsors:
Alaqua Animal Refuge
Pacaso Homes
SOUTHERN HOLIDAY HOMES LLC
WaterColor Community
Dustin Borlack
Chelsea Kmiec
Geoff Chick, AIA
Julie Faupel
Mercer Advisors
Private Network for Leading Luxury Real Estate Advisors

And more coming soon!

NEW TO MARKET | 220 St Francis Drive N, Miramar BeachOffered at $1,800,000, this fully furnished contemporary residence ...
08/17/2026

NEW TO MARKET | 220 St Francis Drive N, Miramar Beach

Offered at $1,800,000, this fully furnished contemporary residence in gated Emerald Waters Village places a private courtyard pool at the center of its architecture. Built in 2019, the approximately 3,155-square-foot home pairs indoor-outdoor living with deeded beach access and a short-term-rental-friendly setting near the Gulf.

Floor-to-ceiling black-framed glass connects the kitchen, living and dining areas to the courtyard, where travertine pavers, a covered loggia, built-in grill and color-changing pool lighting create a true extension of the main living space. Inside, a waterfall-edge island, Thermador appliances, hardwood and tile flooring, designer lighting and a linear gas fireplace continue the contemporary palette.

The residence is offered fully furnished and includes a two-car garage, additional driveway parking and accommodations for up to 16 guests. Emerald Waters Village also offers two community pools, with one located just steps from the property.

💌 Comment SAINT for full listing details.

Address

2048 W County Highway 30A, Suite 107
Santa Rosa Beach, FL
32459

Opening Hours

Monday 8am - 7pm
Tuesday 8am - 7pm
Wednesday 8am - 7pm
Thursday 8am - 7pm
Friday 8am - 7pm
Saturday 8am - 7pm
Sunday 8am - 7pm

Telephone

+18505026035

Website

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