The McDowell Group Real Estate

09/24/2026

FEATURED. AGAIN.

There’s something special about seeing your work recognized by the industry you’ve committed yourself to serving.

I’m honored to be featured again in Florida Realtor® Magazine, this time in the October 2026 issue in an article titled “Teach, Don’t Trend.”

And that title could not describe my approach better.

Long before the followers, the views, the television opportunities, or the recognition, I was simply answering questions.

What’s the difference between closing costs and a down payment?
What if my credit isn’t perfect?
What programs are available?
How do I know if I’m actually ready to buy?

I learned that people don’t need another person trying to “go viral.” They need someone willing to teach them what they don’t know and explain what no one has taken the time to explain.

That philosophy has now grown into more than 3,000 videos and a community of more than 750,000 people across social media—and Florida Realtors chose to tell that story.

What makes this moment even more meaningful is that this isn’t the first time my work has been recognized. I’ve previously been featured by Florida Realtor Magazine, and in 2024, Realtor.com featured me as one of four female Realtors® to follow for Women’s History Month⁠, highlighting my approach to educating consumers about less-traditional paths to homeownership.

Every feature reminds me of the same thing:

You do not have to chase trends to build influence.
Solve problems. Teach people. Serve your community.
The audience will find you.

Thank you to Florida Realtors and writer Leslie Stone for sharing my story.

Teach, don’t trend.
That one, I’m keeping.

— LaTasha McDowell, REALTOR®
Real Estate Strategist
The McDowell Group
Powered by Keller Williams Town & Country Realty
Built on Trust. Driven by Integrity.

Read “Teach, don’t trend” in Florida Realtor Magazine⁠

https://blue-soho.mydigitalpublication.com/publication/?i=869959

09/08/2026

“BUYERS ARE WALKING AWAY FROM DEALS AT THE HIGHEST RATE IN NEARLY 3 YEARS. THAT DOESN’T SCARE ME—IT TELLS ME BUYERS HAVE OPTIONS.”

Here’s the real-estate trend I’m watching this morning: about 14% of pending home purchases were canceled in July, the highest cancellation rate in nearly three years. At the same time, sellers outnumbered buyers by 51.3%, and roughly 80% of major U.S. metros were classified as buyer’s markets in the analysis.

Translation?

THE BUYER WHO IS FINANCIALLY READY MAY HAVE MORE ROOM TO SAY, “THIS DEAL DOESN’T WORK FOR ME.”

That matters because mortgage rates haven’t suddenly become cheap. Today’s rate trackers illustrate just how much averages can differ: one lender-marketplace tracker has the 30-year fixed around 6.67%, while Mortgage Research Center data puts its average at 6.79%. Your actual quote depends on your borrower profile, lender, loan type, points and other factors.

So I’m not teaching my buyers to chase a headline interest rate.

I’m teaching them to build leverage before they ever make an offer.

That’s Credit-to-Keys™:

CREDIT → DEBT → CASH → COMFORTABLE PAYMENT → PRE-APPROVAL → PROPERTY → DUE DILIGENCE → NEGOTIATION → KEYS 🔑

Here’s where it gets interesting.

If a property has been sitting…

If the seller has already reduced the price…

If there aren’t five buyers standing behind you…

We can investigate whether there’s an opportunity to negotiate the whole deal, not just the purchase price.

Maybe that’s allowable seller-paid closing costs.

Maybe it’s repairs.

Maybe your lender shows us that an allowable rate buydown makes more financial sense.

Maybe the numbers still don’t work and we walk away.

THAT’S LEVERAGE TOO.

I don’t want you emotionally trapped by a house because you spent six months dreaming about buying but six minutes preparing financially.

I want you able to look at the numbers and say:

“This works.”

Or:

“Next house.”

That’s what financially prepared buyers can do.

Comment “HOME” if you’re planning to purchase in the next 6–12 months. Let’s get the Credit part handled before we go looking for the Keys.

09/08/2026

🏡 YOUR FIRST HOME WASN’T THE FINISH LINE.
IT WAS YOUR FIRST ASSET.

You bought the house. You’ve made the payments. You may even have equity sitting inside it.

Now the real question is:

Do you keep it and turn it into income?
Do you sell it and move up?
Or do you leverage it to purchase your next property?

Most homeowners don’t have a money problem—they have an information problem. They own a valuable asset but have never been shown how to use it strategically.

Join me for:

KEEP IT, SELL IT, OR LEVERAGE IT
The Homeowner’s Next-Move Seminar

📅 September 19, 2026
⏰ 10:00 AM
💻 Live on Zoom

You’ll learn:

🔑 How your equity may help fund your next move
🔑 How to qualify for another property while owning your current home
🔑 When keeping your home as a rental makes sense
🔑 When selling may be the stronger financial move
🔑 Financing strategies for a second home or investment property
🔑 The expensive mistakes homeowners make when buying again

This is not a first-time homebuyer seminar.

This is for homeowners ready to stop thinking like occupants and start making decisions like property owners.

Your current home could be the key to your next address—but only if you know how to use it.

Comment HOME below, and I’ll send you the registration information.

08/14/2026

07/31/2026

Seller Covers Closing Cost!

06/21/2026

💙🖤💛 Happy Father’s Day to all the incredible fathers, dads, bonus dads, and father figures who lead with strength, love, and unwavering dedication. Today we celebrate the men who inspire, protect, teach, and build lasting legacies for the next generation. Wishing you a day filled with appreciation, joy, and the love you’ve worked so hard to provide.

— LaTasha McDowell, Realtor®️ | Keller Williams Town & Country

06/15/2026

The Ugly Truth

06/15/2026

Selling 2 yrs after purchasing / financing the property could be worse than renting!

06/10/2026

https://latashamcdowell.com/20-tranquil-lane

View photos and detailed information for 20 Tranquil Lane, Crawfordville, FL 32327 - Tallahassee MLS (TBRMLS), MLS #401041, don't miss your chance to own this hot property!