08/20/2026
Thinking About Owning a Brokerage?
4 questions to research before you make the move.
1. What will it actually cost to get started? š°
Understand your startup costs, ongoing expenses, technology, marketing, staffing, and franchise fees.
Why Sellstate?
Sellstate offers a proven brokerage model designed to help entrepreneurs build their business without having to create every system from scratch.
2. Do I want to build independently or join a franchise? š”
Going independent gives you freedomābut it also means building your brand, systems, technology, marketing, training, and processes on your own.
Why Sellstate?
You get the opportunity to own and lead your brokerage while being backed by an established brand, systems, technology, resources, and a larger network.
3. Who will support me once I become the broker-owner? š¤
Opening the doors is only the beginning. Who will you turn to when you need help with recruiting, operations, marketing, growth, or leadership?
Why Sellstate?
Youāre not building alone. Sellstate provides corporate resources along with regional leadership and a community of fellow broker owners to learn and grow alongside.
4. How will I recruit and retain great agents? š
Your brokerageās long-term value depends heavily on your ability to attract agents, create a culture they want to be part of, and help them grow.
Why Sellstate?
Sellstateās agent-focused model gives broker-owners a compelling platform to build a culture and value proposition agents can get excited about.