07/09/2026
AUCTION ONE
The Property Auctioneering CO.
We Will Offer For Sale By Public Auction The Property Situated At:
THE PARALIAN EXCLUSIVE GUESTHOUSE, SEAVIEW TERRACE, EAST LONDON ESPLANADE.
Date: 23rd September 2026.
Time: 12:00 PM.
Venue: On Site.
Viewing: By Appointment or One Hour Before Auction.
ID & proof of residence required for registration.
AUCTIONEERS NOTE โ 2716 BED NIGHTS IN 2025 โ PRODUCING A SERIOUS INCOME STREAM, BEST SEAVIEWS, DISTINCTION, EXQUISITE & UNRIVALLED.
Perched on the highest point of Seaview Terrace, The Paralian Exclusive Boutique Guesthouse commands sweeping, uninterrupted views across the East London Esplanade bay and the vast Indian Ocean.
This exclusive corner property, zoned Residential 5, offers a rare opportunity to acquire a fully operational, four-star establishment in a prime coastal Metro position, with the added potential to expand the existing two-storey structure to a third level and further maximise its value.
Renowned as an upmarket connoisseurโs choice, the guesthouse has been meticulously curated with modern, contemporary finishes and an exceptional eye for detail. Since 2015, it has built a strong and loyal clientele, achieving 2,716 bed nights in 2025 and generating a turnover of R2 560 000.00.
The property features 13 luxury en-suite rooms, ranging from sea-facing suites to spacious family and self-catering options, all offering refined finishes and high-end en-suite bathrooms and fittings for a superior guest experience.
Designed for both style and durability, the guesthouse incorporates aluminium windows and doors, stainless steel elements to withstand coastal conditions, and extensive Balau hardwood timber decking. The chic dining area flows seamlessly onto an open-air deck, creating a relaxed yet sophisticated setting, complemented by a trendy reception, guest lounge, and fully fitted kitchen.
Additional features include secure undercover parking, a mini laundry, frameless glass finishes, and top-tier security throughout.
Offered as a complete going concern, the property is sold lock, stock and barrel, including all furnishings, linen, and equipment.
Having undergone a full refurbishment at a cost of R9 500 000.00 (excluding furnishings), it carries a professional valuation of R9 500 000.00 and a replacement value of R13 200 000.00. The seller is prepared to discount his initial build price and furnishings to conclude a sale.
This is a standout investment in one of East Londonโs most sought-after hospitality locations.
Contact Justin Rohtbart For More Information โ 083 789 2550.
Right of admission reserved. Subject to change without notice.
