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CREAM - Corporate Real Estate Agency Model, Newport (2026)

23/06/2025

📢 Refined Real Estate Joins CREAM Operating System 📢

Mark Dwyer dropped into Refined Real Estate as they officially joined the CREAM Operating System (COS), and what a powerful step forward it was!

Agency Leader Victor Velgush, who first attended STEAM back in 2016, Refined is taking bold action to further improve what is already an outstanding team of Sales Team Leaders, Lead Agents, Sales Professionals, and Sales Associates.

With heavy hitters like Alexi Broikos running Refined Eastern alongside a strong team of Sales Associates, and rising star Sam Shoaeeyan gearing up to crack 100 sales, this group isn’t resting on its reputation, they’re levelling up.

Welcome Homes + Pröspector 6.0 = Game On
Refined has already embraced Welcome Homes, transforming open homes into powerful prospecting machines that appeal to all five senses. Now, with the added strength of Property Marketer’s Pröspector 6.0, they’re ready to create a clear point of difference and roll out smart automation that supports scalable growth.

What stood out most in this week’s meeting?
✅ A united team committed to fulfilling their potential
✅ A focus on providing a moving experience for property sellers
✅ A genuine belief in connecting on an authentic, personable level, listening first, advising second

This is Agency Leadership in action not just structure and accountability, but shared vision and cooperative ex*****on.
Refined, we’re thrilled to have you inside the COS. The best is still to come. BiG = Business is Good 😉

24/05/2025

📸 Flashback to May 25, 2017 📸
When the Prospecting Grind Got the Flick!

Ah, 2017… when Pröspector 3.1 officially declared war on the cold call grind! No more phone fatigue, no more chasing shadows.

Just intelligent, straight-line marketing that actually works.

We called it straight-line prospecting and the signature, GML – Get More LISTINGS was and still is, the priority.

And let’s be honest, who doesn’t want more of these?

What made it work? It started with a consultative approach that took the resistance out of the equation. No more debates over marketing budgets, styling decisions, or fee structures. When you speak to Active Property Sellers properly, and connect on motive-centric discussion, they lean in, not push back.

That day, we flipped the switch on how real estate agents attract listings and many of you never looked back.

📍Want to know what version we’re on now? Let’s just say Pröspector 6.0 is leaner, smarter, and built for the way the industry works today with automation, presence-first marketing, and fee integrity at the core. The future of prospecting started here, and it’s still evolving. BiG @ CREAM 😉

12/12/2024

📢 Aaron Dunn’s Leadership Journey: A Model for the Future 📢

Aaron’s story is a powerful reminder of the importance of leadership in real estate. With 30 years of experience owning top-performing agencies and a dedication to honesty, integrity, and innovation, Aaron exemplifies what it means to lead with purpose. His commitment to ongoing training, including CREAM, STEAM, and Property Careers, highlights the value of continuous development and structural change in the modern real estate landscape.

Leadership on all fronts is imperative for the sustainability and growth of our industry. Clear succession paths and innovative recruitment strategies are essential to ensure we thrive in the ever-changing market.

At CREAM, we’re developing groundbreaking recruitment training supported by Property Careers and showcasing structural change in our new leadership and management courses.

Make the commitment to learn about the corporate model and join the conversation at AgencyLEADER. The future of real estate depends on it. BiG @ CREAM 😉

24/11/2024

📈 Mark’s Development Charter 📈

Beat Recruitment Cycles + Structure a Sustainable Model

At CREAM, we often discuss the balancing act faced by selling principals. Mark Bushell, director of LJ Ho**er Dee Why on Sydney’s Northern Beaches, has been a dedicated real estate professional for decades. With fellow director Christian Ryals, Mark has invested in extensive training, attending CREAM for corporate real estate structure, STEAM on sales team leadership, the LIST n' Sell Tour for sales professionalism, and Pröspector School for associate training. And with this commitment, the challenges of building and sustaining a successful team are constant.

Key Challenges:

1. The Selling Principal Trap
As selling principals, Mark and Christian are heavily involved in day-to-day sales, which leaves limited time for leadership. This dependency on personal sales not only distracts from business growth but also impacts team morale and long-term profitability.

2. The Recruitment and Retention Cycle
The constant need to recruit and train new associates, only to lose them to competitors as they develop, is a frustrating and costly cycle. This issue, compounded by the lingering effects of the COVID-19 break, has hindered consistent team building.

3. EBU Inefficiencies
Efforts to implement the mini-team structure by example have yet to deliver consistent profitability. Revenue dilution and inefficiencies in the model have made it challenging to justify the investment in this approach.

4. Property Management Opportunities
With less than 1,000 properties under management, there’s a significant opportunity to increase profit and equity in the property management department by increasing the management fee percentage and developing an investment management product. This could create a stable, recurring revenue stream to complement the sales business.

A Way Forward: In the short term, focusing on modelling a more profitable structure could help alleviate these challenges. By addressing inefficiencies and intorducing the LEADagent model and refining recruitment strategies, Mark could establish a solid foundation for sustainable growth.

Key strategies include:

• Delivering a Recruitment Presentation
Teaching leaders how to deliver a compelling recruitment presentation that secures LEADagents on mutually profitable terms will create a stable, sustainable committed team.

• Developing the Property Management Department
Increasing the management fee percentage and introducing an investment management product would unlock additional revenue potential and equity growth.

• Creating a LEADagent Solution
Refining the associate model to improve functionality, profitability and accountability will serve as an example for growth, ensuring better results over the next 12 months.

Let’s Collaborate!

Agency Leaders, are you prepared to tackle the recruitment and retention cycle in your agency? Are you ready to restructure your LEADagent teams? Are you capitalising on property management opportunities? Get in touch and lets lead our company to navigate these challenges and achieve sustainable growth.

Business is Good @ CREAM 😉

24/11/2024

⭐️ NOCEMBER Recruitment ⭐️

Build a Productivity Powerhouse Company!
As the year winds down, NOCEMBER is your chance to build momentum and position your agency for a thriving 2025. With many sales professionals evaluating career moves at this time, it’s the perfect opportunity to recruit and build your dream team. From Sales Associates and Sales Professionals to LEADagents and Sales Team Leaders, the foundation for success starts now.

The Key to Exceptional Recruitment + Sales Team Leadership
Recruiting isn’t just about filling roles—it’s about attracting the right people who will thrive in your business. Supported by Property Careers training, exceptional recruitment becomes a natural extension of great Sales Team Leadership. When leaders lead by example and provide training, support, and empathy for their team, the results are transformative.

Becoming empathetic towards LEADagents is especially critical. Understanding their challenges and providing a mutually prosperous platform is key. The solution to taking control of the recruitment cycle isn’t complicated—it lies in learning new skills, such as delivering an inarguable recruitment presentation. This presentation must appeal to both parties and lay the foundation for long-term success.

Recruitment is Like Prospecting for Listings - think about it: the moment you start recruiting out of need, you’re likely to make concessions and ultimately poor decisions. Recruitment, like prospecting, requires a proactive strategy. By constantly interviewing and nurturing potential candidates, you can avoid desperation-driven hires and build a team that’s aligned with your goals.

Overcoming Common Challenges - the erosion of teams through poaching by competitors and pressures from inequitable pay structures can feel like insurmountable obstacles. But these can be overcome with:
- A deeper understanding of recruitment dynamics.
- Collaborative training to ensure alignment and engagement.
- Consistent effort in team-building initiatives.

The Juice is Commitment - the key commitment is to always be interviewing. Just as you constantly prospect for listings, you should always be working on your team-building pipeline. With the tools, insights, and strategies provided by Property Careers, you’ll be well-equipped to attract and retain top talent.

NOCEMBER is your time to seize the opportunity and future-proof your agency. Recruitment done right leads to stronger teams, higher morale, and long-term profitability.

Property Careers has the juice—let’s make it happen!

20/11/2024

📢 Michael's Growth Challenge 📢

Finding Solutions for LEADagent Selling Principals
As Agency Leaders, we often hear about the struggles of selling principals trying to scale their businesses while managing a multitude of challenges. Michael McDonald of Raine & Horne Blackwood in South Australia is a prime example of a hardworking professional navigating this complex landscape.
Michael has attended some of the best training programs available—CREAM for corporate real estate structure, STEAM on sales team leadership, the LIST n' Sell Tour on sales professionalism, and the Pröspector School for associate training. Despite this, he continues to face familiar issues that hinder his business growth:

1. Dependency on Selling Principals
Like many principals, Michael finds himself trapped in the dual role of income generator and leader?!? This dependency on his personal sales sidelines his leadership duties, affecting team morale, productivity, and the business’s ability to grow sustainably.

2. Challenges in Talent Attraction and Retention
Recruitment can be a constant grind. In a competitive market, commission-only pay structures deter younger professionals, while high turnover disrupts team continuity and increases training costs.

3. The Defective Business Unit
The LEADagent and associate approach has proven to be less profitable than anticipated. Revenue dilution and accountability issues within mini-teams create structural inefficiencies, making it harder to scale profitably.

4. Rising Compliance Costs
Increased regulatory demands add financial and operational strain, particularly for smaller agencies, further complicating Michael’s ability to build a thriving business.

Michael is at a crossroads. He feels the pressure of recruitment, team building, and profitability while carrying the weight of being the main revenue generator. It’s a grind that many Agency Leaders can relate to.

A Way Forward?
One short-term solution may lie in modelling a more profitable business structure that offers a clear, mutually beneficial platform for Lead Agents and their associates. Teaching principals like Michael how to deliver an engaging recruitment presentation—focused on the shared prosperity of team members—could help address the recruitment challenge and create buy-in from talented agents.
At the same time, rethinking the LEADagent model to maximise accountability and profitability within teams could ease some of the inefficiencies he’s encountering.

📌 AgencyLEADERs lets engage on strategies that work for you in overcoming similar challenges? Lets shift your focus from being a selling principal to leading your agency, or learn ways to make the LEADagent model work? Let’s share insights to help Michael—and others—break through these barriers and build a stronger, more sustainable business.

Business is Good @ CREAM 😉

04/11/2024

Sebastian Viteri has been making impressive strides this year! After merging his business with Pulse Property Agents and growing into a larger team, Sebastian has continued to take on new challenges and excel. As a former selling principal, he’s held onto his role as a LEADagent, bringing his deep understanding of buyers and their motivations into his recent journey of calling auctions. He’s embraced this new craft with enthusiasm, recognising that knowing the buyers’ budgets and buttons is a unique advantage when working the floor.

Sebastian is a natural leader who inspires his team and isn’t afraid to challenge traditional thinking—he’s a true example of adaptability in our evolving real estate industry. His commitment to training and development speaks volumes; he’s attended Corporate Manager’s CREAM, STEAM - Real Estate Sales Team Leadership, and Sales Trainer's LIST n' Sell Tour for sales professionalism. He’s also sharpened his prospecting skills through Property Careers Pröspector School and stands out by leveraging Property Marketer's Property Sellers Research Guide as a distinct edge.

Sebastian’s passion for the industry and dedication to fostering growth, innovation, and teamwork are inspirational. Keep pushing those boundaries, Sebastian—your leadership and innovative spirit are setting a fantastic example for us all! BiG 😉

30/10/2024

Challenges Undermining Real Estate Agency Sustainability

Our ongoing research on the corporatisation of real estate agency practice, reveals the biggest challenges impacting the future of the industry. Our first challenge?

#1 The Succession Crisis

A lack of effective succession planning among ageing agency principals has created a growing crisis within the industry. With many owners nearing retirement, the stability of the real estate landscape is at risk as few principals have clear plans for passing the baton. While employees may seem like logical successors, they often lack the capital, experience, or motivation needed to take on the responsibilities of ownership, leaving agencies vulnerable to abrupt closures or undervalued sales.

This lack of planning threatens the goodwill and continuity of businesses, with many agencies facing the potential of forced sales or dissolutions. Without viable successors, the industry’s future sustainability remains uncertain, highlighting the urgent need for structured succession pathways to protect agency legacy and business equity.

Ready to Secure Your Agency’s Future?

Agency leaders, comment below or message us directly at CREAM for a confidential conversation. Let’s explore the possibilities for sustainable growth together!

Remember, at CREAM, BiG = Business is Good. 😉

29/10/2024

Steve Lovegrove merges his operation and takes up his new post as General Manager for EVES Eastern Bay of Plenty, and we've no doubt his remarkable influence will shine with his leadership approach. Steve has participated in CREAM - Corporate Real Estate Agency Model sessions on the evolution of corporate structure, attended STEAM - Real Estate Sales Team Leadership training focused on leading high-performance sales teams, and naturally, he's been through Sales Trainer’s LIST n' Sell Tour enhancing his expertise in sales professionalism.

Steve finds great joy in inspiring his team and is dedicated to ongoing training and development, ensuring his leadership stays at the forefront of modern real estate practice. His commitment to pushing traditional boundaries, challenging norms, and embracing the ever-changing business environment is a powerful example of the impact effective leadership can have both ON and IN the business.

Congratulations Steve on your astute dedication to growth, learning, and innovation, paving the way for a future-focused real estate corporation. BiG = Business is Good @ CREAM 😉

29/05/2024

Recruitment with CREAM - Corporate Real Estate Agency Model

🏘️ Connecting Talent to Opportunities! Looking to bolster your real estate agency with fresh talent or seasoned professionals? Property Careers is your go-to network, linking rookie associates, sales professionals, LEADagents, and team leaders directly to progressive agencies like yours.

🌟 Spotlight on Success: Take a cue from Justin Hicks of Hicks Real Estate in Brisbane. A true dynamo, Justin and his team exemplify dedication and set high standards in the northern suburbs, constantly pushing the envelope to be market leaders. Then there’s Ian Weaving, who, even after selling his business, remains committed to the industry, embodying the lifelong learning ethos of Property Careers through our Pröspector School and LIST n' Sell Tour.

📈 Why Choose Us? CREAM - Corporate Real Estate Agency Model advocates for continuous training and development. At Property Careers, we support this by connecting experienced professionals with agencies committed to growth. We celebrate leadership triumphs and facilitate journeys across Australia and New Zealand, crafting legacies one recruitment at a time.

🔗 Join Our Network: Don’t miss the chance to expand your team with proven talent like Ian and many others ready to make their mark. With Property Careers and CREAM, building your team is just the beginning of creating a legacy.

📞 Reach Out Today: Interested in transforming your recruitment strategy? Contact us now and let’s turn your recruitment dreams into reality with CREAM + Property Careers. BiG @ CREAM ;-)

25/05/2024

Agency leaders, the transition from a small business income model to the CREAM - Corporate Real Estate Agency Model, an equity-based approach, is more appropriate and timely than ever.

With many agency owners nearing retirement and seeking succession plans, the moment to make this move is ripe.

Frank Munnich's journey is a testament to this transformation. He successfully built his agency brand, Aluka Property, in Townsville, sold it, and relocated to the Brisbane market.

As a subscriber of the CREAM Operating System, Frank leveraged our strategies to elevate his agency's value and secure its future.

This evolution not only addresses succession but also redefines the value of property management and sales departments, which have traditionally been undervalued.

Join us at CREAM - Corporate Real Estate Agency Model to explore how this transformation can elevate your agency's worth and secure its future.

For a confidential discussion PM Mark Dwyer - Real Estate Sales Trainer.

BiG @ CREAM ;-)

08/05/2024

It's Mighty May at CREAM and we're zooming in on the virtue of patience in recruitment. Our goal isn't just to fill positions quickly; we're committed to attracting and recruiting sales professionals of true substance. 🌱

Whether they're sales associates, seasoned professionals, lead agents, or team leaders, finding the right people is an ongoing journey that involves diligent prospecting, interviewing, training, testing, and trialing. Recruitment isn't just about filling roles—it's about building a dedicated and vigilant team. 🛠️

At CREAM, we focus on building robust teams rather than just slotting people into open spots. Join us in creating a foundation for success and watch how patience pays off!

Business is thriving. Come be a part of our growth! 🚀 BiG ;-)

CREAM - Corporate Real Estate Agency Model

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm